Page 14 



BETTER FRUIT 



HOOD RIVER, OREGON 



Official Organ of The Northwest Fruit Growers' Association 

 A Monthly Illustrated Magazine Published in the 

 Interest of Modem Fruit Growing and Marketing 



All Comraunicationa Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publishing Company 



E. H. SHEPARD. Editor and Publisher 



STATE ASSOCIATE EDITORS 



OREGON 



C. I. Le\ri3. Horticulturist Cortallls 



WASHINGTON 



Dr. A. L. Melander. Entomologist Pullman 



O. M. MoiTis. Horticulturist Pullman 



W. S, Thomber. Horticulturist Pullman 



COLORADO 



C. P. Gillette. Director and Entomologist Fort Collins 



E. B. House. Chief of Department of Civil and Iirigation 



Engineering. State Agricultural College Fort Collins 



E. P. Taylor. Horticulturist Grand Junction 



UTAH 



Dr. E. D. Ball. Director and Entomologist Logan 



MONTANA 



O. B. Whipple. Horticulturist Bozeman 



CALIFORNIA 



C. W. Woodworth. Entomologist .Berkeley 



W. H Volck. Entomologist Watsonville 



Leon D. Batchelor. Horticulturist Riverside 



INDIANA 



H. S. Jackson. Pathologist Lafajette 



BRITISH COLUKffllA 

 R. M. Wlnslow. Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 



In the United States. $I.riO per year in advance 



Canada and foreign. Including postage. $1,50 



ADVERTISING RATES ON APPLICATION 



Entered as second-class matter December 27. 1906. at the 



PostotHce at Hood River, Oregon, under Act 



of CongrMs of March 3. 1879. 



Varieties and Grades That Do Not 



Pay. — For many years diffei-ent ilis- 

 trict.s and different growers in different 

 districts liave been producing varieties 

 that do not pay the cost of production, 

 and in addition shijjping out grades of 

 some varieties that do not pay the 

 freight. It is also true that many apples 

 have been shipped of some varieties 

 that were too small to be of any com- 

 mercial value. These are serious mat- 

 ters and deserve the attention of every 

 fruit grower of the Northwest. When 

 a fruit grower ships fruit that does not 

 pay the cost of harvesting and trans- 

 portation he not only does not make 

 money, but crowds the market with 

 undesirable stuff which prevents get- 

 ting satisfactory prices on good grades 

 and good sizes, pulling down the prices 

 by crowding the market with undesir- 

 able grades and sizes. It is understood 

 this sub.iect will be discussed at the 

 National Apple Show. Every district 

 should collect data from their shipping 

 association and selling concerns in the 

 way of prices obtained on poor varie- 

 ties, low grades ami small sizes, and 

 present them at this meeting, so that all 

 growers who are not well informed can 

 get the benefit of this information. 

 Every association and shipping concern 

 should have some man in their oflice 

 prepare this data in typewritten form 

 ready to be delivered when the discus- 

 sion on this sub.iect takes place at the 

 National Apple Show in November. 



BETTER FRUIT 



sion. In all probability there will be 

 addresses on Marketing, Advertising, 

 etc., which will be of inestimable value. 

 The program has not been completed, 

 therefore we are unable to publish it in 

 this edition, but we hope to be able to 

 have it appear in the December issue. 



The Washington State Horticultural 



Society meeting will be held in North 

 Yakima .lanuary 3, 4 and .5. Washing- 

 ton is the largest fruit-producing state 

 in the Northwest. Yakima and Wen- 

 atchee are two big districts, and both 

 should be well represented. In fact, all 

 districts in the State of Washington 

 should attend the State Horticultural 

 meeting, because every subject of vital 

 imi)orlance in growing, producing and 

 harvesting fruit w'iU be up for discus- 



The Ninth National Apple Show at 



Spokane is going to be one of the great- 

 est events in the history of the North- 

 west, on account of the splendid pro- 

 gram arranged. Practically every sub- 

 ject of vital importance before the fruit 

 growers will come before the confer- 

 ence which is to be held, which will be 

 followed by a general discussion. The 

 program is so important and the prob- 

 lems coming up for discussion so im- 

 portant that every fruit grower that 

 can get away to attend the Apple Show 

 should do so without fail. The expense 

 will be small, the benrfit large, and the 

 volume of information to be obtained 

 of inestimable value. Probably one of 

 the most important subjects will be 

 Marketing; another will be Advertising. 

 It is to be regretted that a complete pro- 

 gram has not been printed to be pub- 

 lished in this edition, but take the word 

 of the Editor of "Better Fruit"— this 

 will be the best program that has ever 

 been scheduled by the National Apple 

 Show of Spokane for the benefit of the 

 fruit growers. 



Apple Prices. — Apple prices are run- 

 ning fair, but many growers will prob- 

 ably be disap])ointed, as the prevailing 

 prices are not running as high as grow- 

 ers anticipated. This is to be regretted, 

 as the apple growers need the money. 

 Many will be unable to harvest their 

 entire crop on account of early matur- 

 ity, much of it dropping, w-hich will 

 shorten up the actual .shipments. The 

 lack of cold storage facilities has com- 

 pelled growers to push their fruit on 

 the market as fast as cars were obtain- 

 able. ^^Tlen markets are crowded the 

 influence is demoralizing on prices, and 

 lack of cold storage facilities in the 

 West and the lack of proper distribu- 

 tion in the East and shortage of cars 

 are all to be regretted, but having been 

 unavoidable we must profit by this ex- 

 perience and be more fully prepared in 

 future years. 



The Oregon State Horticultural Soci- 

 ety will hold their annual meeting early 

 in December, the date to be given later. 

 The Oregon State Horticultural Society 

 meetings have always been well at- 

 tended. They have had excellent pro- 

 grams and the information furnished in 

 the addresses and discussions that fol- 

 low each address has been of inestima- 

 ble value to the fruit industry of the 

 State of Oregon. The problems this 

 year are many and complicated, more 

 serious than ever before, which makes 

 it all the more important for every fruit 

 grower in the Slate of Oregon to attend 

 the State Horticultural meeting. 



November 



The apple crop in the Northwest is the 

 largest in the history of the business, 

 in fact it is unexpectedly large, and is 

 really the first experience the North- 

 west has had in handling an immense 

 crop. While the growers will suffer 

 consiilerable loss from not getting their 

 entire crop harvested, as the apples 

 matured very early, and there has been 

 a shortage of help, they will learn a 

 lesson and in future years will be pre- 

 pared to meet such conditions if they 

 occur again. 



Harvesting Season. — Harvesting the 



lOK) crop has been a serious problem 

 with all fruit growers of the Northwest. 

 Growers were badly handicapped by 

 the scarcity of men for harvesting. The 

 situation was made more serious by the 

 crop overrunning the estimate, and 

 growers had not ordered enough boxes 

 to handle the crop, which was further 

 complicated by a shortage of cars. Late 

 orders for cars of boxes were more or 

 less delayed. The wrapping paper be- 

 came exhausted, the supply originally 

 ordered being inadequate, and added to 

 these complications the fruit industry 

 of the Northwest has suffered severely 

 from not having experience in handling 

 a large crop. 



Yakima Valley Total Apple Crop. 



Leading fruit growers and shippers 

 agree that the Yakima Valley w-ill har- 

 vest from 6,.500 to 7,000 carloads of 

 apples this fall, and while there is con- 

 siderable difference of opinion regard- 

 ing how the crop will grade and the 

 prices which probably will be obtained, 

 estimates indicate the crop will have a 

 value of approximately .$4,000,000. The 

 season has been short, spring having 

 been two weeks late, and for this rea- 

 son there will be many undersized ap- 

 ples, which necessarily will have to be 

 sold at "C" grade prices, increasing the 

 proportion of that grade to 25 per cent 

 of the whole crop. Of the remaining 

 70 per cent about 40 per cent will be 

 Extra Fancy and 3,") per cent Fancy. 

 The indications now are that only the 

 better-keeping varieties will be stored. 

 — Packer. 



Everbearing Strawberry Plants 



Superb Variety. Will bear from June to 

 November, of large, sweet, red berries, 

 very solid and productive. 

 Send for descriptive circulars. 

 W. B. SIIVIS, Newberg, Oregon 



Rides Like An Auto 



Thanksgivins; comes in November. 



The fruit grower is thankful for what 

 he will receive, but would be more 

 thankful if he received better prices. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



