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An Engineer s Opinion 



This letter from an eminent engineer is typical of the experience of thousands of 



Maxwell owners. It covers the vital points of the Maxwell Car — the points in 



which you, as an automobile buyer, should be interested. 



"When I heard about the wonderful value in the 

 1916 Maxwell Car I commenced to investigate, with the 

 result that I sold the roadster I used to own to buy 

 what I consider a more efficient car. the Maxwell. 



"I placed my order and was fortunate in receiving 

 through your live-wire agent. Mr. Lustbaum, of this 

 city, the first 1916 runabout in this section of the country. 

 I was favorably impressed and pleased with my car 

 from the start, and now, after several months of service, 

 I am entirely convinced that my judgment was right 

 in replacing my other car with a Maxwell for a busi- 

 ness car 



"As industrial engineer for the Consolidated Gas 

 Company of New Jersey, I must have a car that will 

 give me service throughout the entire year, winter as 

 well as summer My operation is hard on a car, as I 

 drive it every month of the year, through storm as well 

 as clear weather, and through muddy as well as smooth, 

 dry roads. My mileage per gallon is necessanly low 

 proportionally because I have a great many calls to 

 make which of course necessitates many starts and 

 stops, which tend to make poor efficiency records; this 

 IS also accompanied by considerable idling of the engine. 

 However, for four months of operation I have averaged 

 twenty -three miles to one gallon of gasoline, which is 



Touring Car, $595 



Write foi Catalog No. A 



considerably higher than I was able to obtain with my 

 other car. 



"The self-starter equipment throughout on my 

 Maxwell is apparently well constructed and to date 

 has given me no trouble at all, and yet I see every day 

 other cars laid up with starting and ignition trouble 



"The points that appeal to me more strongly as I 

 continue to drive my Maxwell are: The ease of opera- 

 tion; low maintenance cost; the advantage of demount- 

 able rims and one-man top; the cool effect derived on 

 warm days in the driving compartment due to the 

 double ventilating windshield; the high tension magneto 

 entirely separate from the lighting and starting system; 

 the truly irreversible steering wheel, a great asset in 

 sandy and muddy roads, and most important, the high 

 efficiency in the consumption of gasoline and oil. 



"In my opinion the 1916 Maxwell Car is by far the 

 best buy and greatest value for the money of any make 

 of automobile made in the United States this year, 

 when the matter is carefully considered from every 

 standpoint. I remain, "Yours very truly, 

 "Long Branch. N. J." "HAROLD W. DANSER. 



The Maxwell will serve you as it is serving Mr. 

 Danser — as it is serving thousands of others all over 

 the country. 



Roadster, $580 



of the Complete Maxwell Line 



Motor Company Inc. Detroit. Mich. 





WHEN WRITING ADVERTISERS MENTION BtTTER FRUIT 



