$1150 



F. o. b. 

 Racine 



For Mitchell Junior— 120-inch 

 Wheel base 



$1460 



F. o. b. 

 Racine 



For 7-Pass. Mitchell-127-inch 

 Wheelbase 



l|iilMI WIiil!!i!l llllllllll!lllllliy^^ 



Now Also An $1150 Model 



With Nearly All the Mitchell Extras 

 A Double Output to Meet a New Demand 



Thousands of men have wanted a car 

 with all the Mitchell extra features. 

 But they did not want a car so big 

 and impressive. They did not want a 

 T-passenger car. 



We have built for them the Mitchell 

 Junior — a Mitchell Six in little smaller 

 size. Its 40 horsepower is ample for 

 five passengers. Its 120-inch wheel- 

 base gives plenty of room for five — 

 more than most makers give. 



The $1150 price gives all of the saving 

 to the man who doesn't want extra 

 power and size. 



Last year we sent out thousands of 

 these cars before announcing this new 

 model. And Mitchell Junior has proved 

 itself as perfect as the larger Mitchell. 

 So we have more than doubled our fac- 

 tory capacity, to build as nian.v Mitchell 

 Juniors as we build of the 7-passenger 

 Mitchells. 



Hundreds of Extras 



Both of the Mitchells embody hun- 

 dreds of extras, paid for by factory 

 savings. They give you at least 20 per 

 cent extra value over other cars in their 

 class. All because John W. Bate, the 

 great efficiency expert, has cut our fae- 

 toi-y costs in two. 



There are 31 extra features — things 

 which other cars omit. On this year's 

 output these extras alone will cost us 

 about $4,000,000. 



There is much added luxury. We 

 have added 24 per cent to the cost of 

 finish, upholstery and trimming. That 

 is all paid for by savings made this 

 year in our new body plant. 



And there is now 100 per cent over- 

 strength in every vital part. That is, 

 every part is twice as strong as need 

 be. The evidence is that this double 



strength makes the Mitchell a lifetime 

 car. 



Twice as Strong 



The Mitchell standard for many years 

 has been 50 per cent over-strength. 

 Under that standard Mitchell cars have 

 proved marvels of endurance. 



Two Mitchells that we know of already 

 have exceeded 200,000 miles each. Seven 

 of them have averaged 175,000 miles 

 each — over 30 years of ordinary service. 



But in 1913 Mr. Bate spent a year in 

 Europe. When he came back he started 

 out to double our margins of safety — to 

 more than match the highest European 

 standards. 



It has taken years to do this. But we 

 announce this year this double strength 

 in every vital part. 



Over 440 parts are built of toughened 

 steel. All parts whicli get a major 

 strain are built of Chrome-Vanadium. 

 We use steel alIo>'s which cost us up to 



15 cents per pound. Ami all the parts 

 on which safety depends are made 

 over-size. 



TWO SIZES 



Mitchell 



—a roomy. 7-passenger Six. 



with 127-inch wheelbase. A 

 high-speed, economical. 43-horsepow'er mo- 

 tor. Disappearing extra seats and 31 extra 

 features included. 



Price Sf460 f. o. b. Ilacine 



Mitchell Junior l,Lr^Zr.l 



lines with 120-inch wheelbase. A 40-horse- 

 power motor — ' ;-inch smaller bore than 

 larger MitcheU. 



Price SnSO f. o. b. fiacine 



Alao all styles of enclosed and 



convertible bodies. .\Iso 



demountable tops. 



One result shows in the Bate canti- 

 lever springs. We have used them for 

 two years, on thousands of cars. And 

 not one spring has broken. 



That one fact will illustrate what this 

 extra strength means in every vital 

 part. For you know how springs break 

 under shock. 



Exclusive Values 



These exti'a \'alues are exclusive to 

 Mitchell cars. Xo other factory in the 

 world could include them at the Mitchell 

 price. 



This model plant, covering 45 acres, 

 W'as built and equipped by John W. 

 Bate. Every machine is adapted to 

 build this one type economically. The 

 methods employed here have cut our 

 factory cost in two. 



That is what pays for these extras. 

 That is what pays for this vast over- 

 strength. 



Now a new body plant — building all 

 Mitchell bodies — saves us a vast sum 

 more. That goes into luxury — into heat- 

 fixed finish, into rare-grade leather, 

 into countless dainty details. The lat- 

 est Mitchells are the handsomest cars 

 under $2000. 



Go see these extras, which are num- 

 bered by the hundreds. See what they 

 mean in a car. You w'ill not want a 

 fine car which lacks them. 



There are Mitchell dealers every- 

 where. If you don't know the nearest, 

 ask us for his name. 



MITCHELL MOTORS COMPANY, Inc. 

 Racine, Wis., U. S. A. 



WHE.N- WRITING ADVERTISERS MENTION BRTTF.R FKL'IT 



