19 1 7 



BETTER FRUIT 



Page 27 



dries out or comes in contact with the 

 air. This kills the trees. 



Evergreen trees can be transplanted 

 almost any month of the year, but best 

 results are obtained by transplanting 

 just as the buds begin to expand, usu- 

 ally form the tenth of April to the first 

 of May, or right after the spring growth 

 has hardened, from the middle to the 

 last of July. Deciduous trees must be 

 transplanted during the fall or very 

 early in the spring. Late spring plant- 

 ing in Eastern Washington is not satis- 

 factory on account of the long, dry 

 summer. — W. S. Thornber, Director of 

 Extension Department, State College of 

 Washington. 



"Semi-Centennial History of the 

 Patrons of Husbandry," by Thomas 

 Clark Atkeson, Master of the West Vir- 

 ginia State Grange and Past Overseer 

 of the National Grange, published by 

 the Orange Judd Company, is a very 

 interesting book, dealing with the his- 

 tory and development of the Grange 

 movement. Illustrated with full-page 

 illustrations of men who have been 

 prominent in the development of 

 Grange work, something every man 

 connected with Granges and farmers 

 will find instructive as well as in- 

 teresting. 



"Skookum" Apples 



Three years ago the Northwestern 

 Fruit Exchange introduced the "Skoo- 

 kum" brand to Eastern purchasers and 

 consumers of Northwestern apples. 

 The name made a hit on account of its 

 oddity. Nobody knew what the word 

 meant, consequently it commanded im- 

 mediate attention. People began to 

 wonder. Later an educational adver- 

 tising campaign followed, giving a 

 definition of the word and origin. The 

 word "Skookum" is an Indian word 

 and stands for good, best, and signifies 

 goodness to the fullest extent. The 

 Indian language has very few words 

 and very few adjectives, consequently 

 the word "Skookum" was the one word 

 for the best quality without any super- 

 fluous adjectives. The Northwestern 

 Fruit Exchange hit upon a very popular 

 idea in the adoption of the word 

 "Skookum." The first year the North- 

 western Fruit Exchange spent a little 

 money. The campaign was successful. 

 The second year, while the exact fig- 

 ures are not known by the writer, 

 probably somewhere from $15,000 to 

 !i!20,000 was spent. The 1915 campaign 

 was a decided success, so that in 1916 

 a big national campaign was adopted, 

 and it was reported that in 1916 in the 

 neighborhood of .$75,000, possibly more, 

 was used in advertising this brand. 

 Advertisements have appeared in a 

 large number of the national magazines 

 like the Saturday Evening Post, the 

 Literary Digest, the American, Good 

 Housekeeping, and others. This has 

 been supplemented with street car ad- 

 vertising, consequently nearly every- 

 one throughout the East and Middle 

 West has become familiar with "Skoo- 

 kum" apples, grown in the Northwest. 

 The campaign has been a big factor in 

 creating an additional demand and a 



Gets Hidden Pests! 



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Powfr Sprayers for orchards, field crops, shade trees, hops. # uepi. l\, baiva, Illinois 



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Dept. K, Galva, Illinois ■ Address 



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Write Today 



for These Fre^ 

 Apple Booklets 



Every Apple Grower should have them. Makes 

 no difference whether you have a big orchard or J 

 only two or three trees. Tells you how to 

 keep your trees free from Aphis, Red Bug and 

 other insects that are proving more dangerous 

 to orchards than scale or blight. You must 

 kill and control Aphis with 



Black Leaf 40— Kills by Contact 



Equally effoctire when tisod separately or with other sprays j 

 as directed. Endowed and reoommcuded by Experiment Stations and/ 

 Asricultural Colleges, and guaranteed by the manufacturers. 

 Uon't delay. Get these booUs at oTice. This is the time to control 

 Aphis. One killed now ecpials th<iiis;iiids later on. We will alsosend 

 ^you a valuable Spraying Chart tellin;; just when to spray. 



You who are Interested in Vegetables, Flowers, or Fruit other than Apples, 

 bhould write us tor Uteratureoa these subjects. ^ 



The Kentucky Tobacco Product Co. 



Incorporated Louisville, Kentucky 



B/ack Leaf 4 



^0%NfcoiJne 



YMs 

 AphiSi 



greater consumption for Northwestern 

 apples. 



The word "Skookum" has been very 

 catchy. This is evidenced by the fact 

 that a number of dealers have appro- 

 priated the idea originated by the 

 Northwestern Fruit Exchange. One 

 New York department store advertised 

 "Skookum" socks, "Skookum" shirt 

 waists, and "Skookum" boys' clothing. 

 A number of doll manufacturers in the 

 United States, including the makers of 

 the Campbell Kids, the Flick Kids and 



Sis Hopkins, have been competing for 

 the privilege of putting out a "Skoo- 

 kum" doll in 1917. The doll manufac- 

 turers have agreed to make an exact 

 reproduction of the "Skookum" Indian 

 girl in the doll, which will be put on 

 the market next year for the youngsters 

 for Christmas. The doll will be sold 

 through jobbers and traveling men all 

 over the I'nited States. 



Another hit has been scored in ad- 

 vertising the "Skookum" brand of 

 apples with the Hotel Belleclaire of 



