Page 32 



BETTER FRUIT 



March 



Latimer's 



Dry 



ii 



Powdered Arsenate of Lead 



For eight years we have been specialists in the 

 manufacture of Arsenate of Lead, but we were sur- 

 prised when during 1916 over 80% of the orders we 

 received were for Latimer's Dry and less than 20% 

 called for Latimer's Paste. 



Powdered arsenate of lead marks the greatest ad- 

 vance that has been made in spraying materials in the 

 last ten years, and this has been quickly recognized by 

 the growers. 



If you use LATIMER'S DRY once you become an 

 enthusiastic advocate. 



Last season LATIMER'S DRY made its introduc- 

 tory bow to the apple growers of the Northwest and 

 met with instant success in every district where it 

 was used. 



One large orchardist writes from Washington : "I 



am more than well pleased with my results after using 



Latimer's Dry. I have had less wormy fruit this year 



' than I have ever had in all my experience and I am 



willing to give the credit to your lead." 



We want to convince you this year that in a season's 

 use LATIMER'S DRY is 



More Convenient More Effective 

 More Economical 



than any paste lead you have ever bought. 



Ask your dealer for LATIMER'S DRY arsenate of 

 lead or write to 



The Latimer Chemical Company 



Grand Junction, Colorado 



NORTHWESTERN AGENTS 

 Denny & Co., Idaho-Oregon Fruit Growers' Association, Payette, Idaho. 

 IVIilton Fruit Growers' Co-operative Association, IVIilton, Oregon. 

 J. D. Taggard, Waitsburg, Washington. 

 Spokane Fruit Growers' Company, Spokane, Washington. 

 The Coffman Company, Spokane, Washington. 

 Wenatchee Produce Company, Wenatchee, Washington. 

 Yakima County Horticultural Union, North Yakima, Washington. 

 The Pacific Fruit & Produce Company, Portland, Oregon. 

 RIchey & Gilbert, Toppenish, Washington. 

 The Morgan Lumber Company, Zillah, Washington. 

 The Fruit Growers' Exchange, Hood River, Oregon. 

 Walther & Williams Hardware Company, The Dalles, Oregon. 

 The Medford Fruit Company, Medford, Oregon. 



ration as a possible solution for the 

 problem presented by our inferior vari- 

 eties. It has been clearly and conclu- 

 sively shown in papers presented at 

 this conference, and especially by the 

 review of the whole situation which 

 Mr. Sickles has given us, that this prob- 

 lem is a very real and pressing one 

 and that nothing could do more to in- 

 sure the successful future of the North- 

 western apple industry than the imme- 

 diate and permanent removal from the 

 fresh-fruit market of a large number of 

 varieties. At present, those varieties 

 which Mr. Sickles has classified as con- 

 sistently unprofitable make up very 

 considerable percentages of the bear- 

 ing acreage in every one of our com- 

 mercial apple-growing districts, and the 

 injury resulting to the industry from 

 the annual overcrowding of the mar- 

 kets of our own territory with these 

 low-priced apples has been very clearly 

 pointed out. But to my mind a still 

 more serious problem confronts the 

 industry in the form of a still larger 

 portion of the apple acreage which is 

 planted to varieties characterized as 

 doubtful. We must frankly face the 

 fact that a very considerable number 

 of these doubtful varieties owe their 

 place in the doubtfully profitable group 

 to the fact that, when grown under our 

 conditions, their quality is distinctly in- 

 ferior to that attained in other districts 

 better suited to their production. Cer- 

 tainly no one can question the fact that 

 the best Ben Davis produced in our ter- 

 ritory is decidedly inferior to the Ben 

 Davis of the Ozarks, that the Northern 

 Spy of Michigan is much superior to 

 our own, or that we cannot produce, 

 even in the districts west of the Cas- 

 cades, a Rhode Island Greening or a 

 Baldwin which will compare favorably 

 with those grown in New York and the 

 New England States. One might go on 

 to enumerate a large number of varie- 

 ties which are so far unsuited to our 

 conditions that their product cannot 

 rank with that of districts peculiarly 

 adapted to their best development, but 

 it is superfluous to do so since every 

 grower can make such a list for him- 

 self. In order to learn what varieties 

 would give best results under the con- 

 ditions prevailing in our newly devel- 

 oped orchard districts, practically 

 every apple grower in the North Amer- 

 ican apple-growing territory has been 

 planted more or less freely. We are 

 emerging from this period of whole- 

 sale experimentation with the knowl- 

 edge that the great majority of these 

 apples, however excellent they may be 

 elsewhere, can never attain more than 

 mediocre quality under our conditions. 

 It was absolutely necessary that we 

 acquire this information, which could 

 be obtained in no other way, and we 

 are profiting by it, since the trend in 

 the more recent plantings has every- 

 where been strongly toward the better 

 varieties. In the meantime it can do no 

 good to convince the consuming public 

 that we can grow inferior fruit, but 

 unless each of the apple-growing dis- 

 tricts of the Northwest suppresses its 

 unsuccessful experiments and reduces 

 the number of its commercial varie- 

 ties to not more than twelve or fifteen, 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



