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BETTER FRUIT 



Page 33 



this is precisely what we are in a fair 

 way to do. For practically every 

 doubtfully profitable or distinctly un- 

 profitable apple we grow is such be- 

 cause it is better when grown some- 

 where else, because it lacks some one 

 or more of the essential qualities 

 which have made Northwestern apples 

 famous, and when placed upon the mar- 

 ket it injures the industry by doing its 

 share to destroy confidence in the supe- 

 riority of our fruit in the minds of the 

 ultimate consumer. 



Some of the ways in which the mar- 

 keting of this fruit harms the industry 

 have already been pointed out in this 

 conference, and I need not dwell upon 

 the fact that it greatly restricts the sale 

 of the choice varieties, overcrowds the 

 markets, and forces down prices to the 

 point of elimination of profits. But I 

 have in mind another way in which it 

 does an injury which is very possibly 

 fully as widespread and as lasting as 

 those already detailed to you, and I 

 hope to bring this out in a word or 

 two. I can find no better words in 

 which to describe it than to character- 

 ize it as the alienation of the ultimate 

 consumer. 



Of that portion of the Northwestern 

 apple crop sold outside of the produc- 

 ing territory, not more than one-third 

 of extra fancy and fancy grades reach 

 the hands of the ultimate consumer in 

 the original package. The remainder 

 are retailed to the purchaser by the 

 half peck, pound or dozen through the 

 agency of the itinerant vendor or push- 

 cart man, the corner fruit store, and 

 the sidewalk merchant. As a class these 

 dealers have little sense of responsi- 

 bility, less accurate information in re- 

 gard to the fruits they handle, and none 

 too much honesty. The average cus- 

 tomer who buys extra fancy apples by 

 the half dozen or dozen from the cor- 

 ner fruit store or the street vendor has 

 heard of the high quality and unsur- 

 passed flavor of Spitzenberg, Delicious, 

 Jonathan, Winesap or Rome Beauty 

 apples from Hood River or Wenatchee 

 or Yakima, but of every one hundred 

 such buyers not more than ten could 

 identify three of these varieties with 

 certainty. Herein lies the unscrupu- 

 lous dealer's opportunity, and he 

 utilizes it to make substitution of lower- 

 priced varieties for the choicer ones 

 to an extent which it is difficult to be- 

 lieve until one has personally investi- 

 gated. I looked into this matter in 

 hurried fashion last winter in Birming- 

 ham, Alabama, Atlanta, Georgia, Colum- 

 bus, Ohio, Washington, D. C, Roches- 



MOO to »300 rer acre profit crowlnB Pawns, 

 thcstnots, Hkkory Nuts, EHEllsh and Block 

 *Valnut8. MakcB lawn, rouUsIde and other 

 waste land prof Itable. Klne for shade, too. All 

 hardy Tarletles for northern planting— pedl- 

 ereedand e'larantced true to name. Largest 

 Northern I'eran Nursery In America, Write for 

 tree illustrated book. Reliable agents wanted. 



McCoy Nut Nurseriea 

 7320ld State Bank BldK. EvansvUle. Ind. 



?!?'■■' 





^ \^\'n'\ 



WSON Sftft^RIP 10-25 



Constant Service 

 SAMSON 



fit ni K« 0. 1 ol rmin Catrta 



TRACTORS 



will stand by you in the rush season, and all the year 

 'round. Their steel construction, dust-proof qusJities, over- 

 size bearings and thorough lubrication insure constant 

 service at low cost. The world-known Sieve-Grip wheel 

 gives complete traction — no slipping, no soil packing. 

 You Can Do Better Work 



in the orchard and Reld with a Samson SievcGrip Tractor. Your plowing and cultj* 

 vating will be eajier, cropi larger and ezpensea less. Your fanning business needs a 

 Samson Sieve-Grip. By placing your order NOW, you will get your tractor when you 

 want it. Though the demand for Sanuon Sieye.,Gnps is tremendous, we can make 

 deliveries on time. 



SAMSON SIEVE-GRIP TRACTOR CO. 



Stockton, California, U. S. A. 



Pacific Coast Agents 



United States Steel 

 Products Co. 



San Francisco 

 Los Angeles 

 Portland 

 Seattle 



J.C.PearsonCo.,inc. 



Sole Manufacturers 



Old South BIdg. 

 Boston, Mass. 



PEARSON 



CONOMY 



buying is getting the 

 best value for the money, 

 not always in getting the lowest prices. 

 PEARSON prices are right. 



or holding pow- 

 er is the reason 

 for PEARSuN nails. For twenty years 

 they have been making boxes strong. 

 Now. more than ever. 



behind the goods is 

 added value. You can 

 rely on our record of fulfillment of every 

 contract and fair adjustment of every 



DHESIVENESS 



ELIABIUTY 



E 

 A 



R 



S 



o 



NAILS 



laim. 



ATISFACTION 



is assured by our 

 long experience in 

 making nails to suit our customers' 

 needs. We know what you want; we 

 guarantee satisfaction. 



■RTrif "W AT TT^V plus experience al- 

 ■'^'■■■^■■"^■^■""^•■■■'- ■■■ ways excels Imita- 

 tion. Imitation's highest hope is. to 

 sometime (not now) equal Pearson — • 

 meantime you play safe. 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



