$1150 



F. o. b. 

 Racine 



Mitchell Junior— a 40-h. p. Six 

 120-inch Wheelbase 



F. o. b. 

 Racine 



$1460 



7-Passenger— 48-Horsepower 

 127-inch Wheelbase 



Why 100% Over-Strength 



In This Year's Mitchell Cars 



One of the chief Mitchell extras is 

 twice the needed strength in every 

 vital part. 



It has taken three years to bring 

 the Mitchell up to this new standard. 

 We first announce it in 1917 cars. 



Now it is widely said that this 

 standard is extreme. Let us see. 



A Foreign Standard 



This is a foreign standard. John 

 W. Bate, our eliiciency engineer, 

 spent a year in Europe in 1913. 

 This double strength is one result 

 of that visit. 



The European idea is to build 

 things to endure. And they apply 

 that principle to their finest cars. 



Years ago, when motor types were 

 constantly advancing, endurance was 

 not so important. Few bought their 

 cars to' keep. But now that cars are 

 standardized, durability seems vital. 

 Mr. Bate believes that Mitchells 

 should be lifetime cars. 



The Extra Cost 



A big margin of safety is costly in 

 these limes. Over 440 parts in the 



Mitchell are built of toughened steel. 

 Many parts are oversize. All parts 

 which get a major strain are built of 

 Chrome-Vanadium. The steel in 

 Mitchells costs as high as 15 cents 

 per pound. Gears are tested for 

 50,000 pounds per tooth. 



Such things would be impossible 

 in these big cars at Mitchell prices, 

 save for factory eliiciency. They 

 are possible here because Mr. Bate's 

 methods have cut our factory costs 

 in two. And overstrength is the best 

 way we know to spend that saving 

 for you. It means endurance, safety 

 and low upkeep for you. 



TWO SIZES 



IVfltrVlpll ~a roomy. '-passenger Six. 

 ITXlLVllCll ^ith i27.inch wheelbase. A 

 high-speed, economical. 48-hor8epower mo- 

 tor. Disappearins extra seats and 31 extra 

 features included. 



Price Sf460 f. o. b. Racine 



Mitchell Junior htr^'Zll 



lines with 120-inch wheelbase. A 40-horse- 

 power motor— ', -inch smaller bore than 

 largrer Mitchell. 



Price SIISO f. o. b. Racine 



Also all styles of enclosed and 



convertible bodies. Also 



demountable tops. 



Many Other Extras 



You will also find in Mitchells 31 

 extra features. These are things, 

 like a power tire pump, which prac- 

 tically all cars omit. 



In this year's cars we add 24 per 

 cent to the cost of fini.sh, upholstery 

 and trimming. This is paid for by 

 savings in our new body plant. 



See all these extras, and judge 

 what they mean to you. They cost 

 us on this year's output at least 

 ■1*4,000,000. They cost you nothing, 

 because Bate factory methods save it 

 in our shops. 



An $1150 Model, Too 



This year's Mitchell comes in two 

 sizes— Mitchell and Mitchell Junior. 

 Both are roomy and powerful Sixes. 

 But one is for seven passengers and 

 one is for five. So you don't need to 

 pay for more power and room than 

 needed. 



If you don't know the nearest 

 Mitchell dealer, ask us for his name. 



MITCHELL MOTORS COMPANY, Inc. 

 Racine, Wis., U. S. A. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



