Page 34 



BETTER FRUIT 



April 



Two Years Growth in One 



Save time— labor — money! Trees planted in blasted 

 ground grow faster, healthier and bear earlier and heavier. 



Get ready now for spring planting. Last year thousands 

 of farmers and orchardists who wanted to plant in blasted 

 ground had to plant in the old way because they failed to order 

 in time a supply of 



Red Cross Farm Powder 



Explosives are slow shippers. They require from 4 to 6 weeks for delivery. 

 If your dealer does not carry Red Cross in stock, don't take a chance on delay. 

 Now is the time to place your order with him. 



Get the Full Information 



Learn how to use Red Cross Farm Powder and what it is doing for 

 thousands of farmers and orchardists everywhere. Our book 

 is a modem education in up-to-date methods of tree plant- 

 ing, orchard rejuvenation, stumping, sub-soiling, ditch- 

 ing, etc. You ought to have it. Send now for 



Hand Book of Explosives No. 338 



£. I. du Pont de Nemours & Co. 



WQmington, Delaware 



will go in carloads to thirty-two differ- 

 ent cities. We have a car going to New 

 York, Norfolk, Pittsburg, Boston, Phila- 

 delphia, Louisville, Buffalo, Montreal, 

 Winnipeg, Saskatoon, Calgary, Port- 

 land, Seattle, Superior (Wis.), Minne- 

 apolis, St. Paul, Omaha, St. Joseph 

 (Mo.), Atchison, Wichita, two cars to 

 Kansas City, Memphis (Tenn.), Guthrie 

 (Okla.) and Dallas (Texas). In addi- 

 tion we will put a couple of cars in 

 England. We had arrangements made 

 to market in all European markets 

 when the war broke out. This year the 

 British government is only allowing 50 

 per cent of dried fruit to be imported 

 that was brought in last year, so we 

 were only able to ship a couple of cars, 

 although we could have sold a great 

 many more had the embargo been off. 



I have been very much interested in 

 the discussion this morning for the rea- 

 son that we have had to go through 

 during the past seven or eight years 



what you people are just starting into. 

 If you people are going into the dried- 

 fruit business you have got to go into 

 it and slay in it; you can't expect to use 

 it as a relief one year and not have a 

 dried product the next year. People 

 expect to get fruit from you year after 

 year. If you don't provide for the 

 maintenance of your dried-fruit busi- 

 ness, if you dry one year and ship fresh 

 fiuit the next year, the following year 

 when you go into the markets you will 

 find that your people have made 

 arrangements somewhere else. 



It may interest you to know some- 

 thing about the dried-loganberry busi- 

 ness. Several years ago there were a 

 great many people planting loganber- 

 ries. The dried loganberry went line 

 on a limited scale, but it wasn't any 

 length of time until there were 2,000 

 acres set out. In 1!)I3 there were about 

 three carloads which were marketed at 

 profitable prices. When the big over- 



supply came the growers naturally 

 turned to the imions to help them out 

 of their trouble. In 1915 we took in 

 3(i7,000 pounds of dried loganberries as 

 against three cars of the year before. 

 The marketing of that quantity of 

 berries immediately became quite a 

 problem. The growers didn't feel in a 

 position to dig up several cents a pound 

 for advertising. We had advanced to 

 the amount of $43,000 on that crop, 

 which is what I would call a bone- 

 head stunt. We were practically ad- 

 vancing 10 cents a pound against a 

 product for which there was no mar- 

 ket, and we would be obliged to get 

 that 10 cents because we could not get 

 it out of the grower. The next year 

 the same process was repeated. We 

 advanced 3*37,000 more. In 1914 we had 

 sold about $28,000 worth, leaving us 

 $15,000 in debt when we went into the 

 1915 crop. About that time the man- 

 ager became sick and slid the dried- 

 fruit department upon me. 



It finally became apparent that in- 

 terest and insurance would eat up the 

 profits faster than advertising. Finally, 

 after a good deal of argument with the 

 board of directors and a night session, 

 we decided to go into the advertising 

 and put salesmen on the road and in- 

 troduce loganberries in different places. 



real 



-not a 



STANDARD OIL 

 COMPANY 

 (California) 





WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



