I Will Sell Over 1,000 Cars 

 of Box Apples at Auction 



—Jos. Di Giorgio 



AN OPEN CHALLENGE 



From the Auction to the Private Sale System for the Prompt and Profitable 

 Disposition of the Northwest Box Apple Crop 



Telegrams and letters of abuse, recrimination, contention and counter-contention count for nothing. Oratory and 

 literature are mere waste of wind and printers' ink. The Northwest wants a show-down. The growers there are sick and 

 tired of having experiments made in selling methods, either by Associations or individuals, at their cost. 



I am going to give the apple growers of the Northwest the show-down they ask and I am going to prove my point — 

 which is the superiority of the Auction over the Private Sale system — with my own money, not with the growers' money. 



I am the absolute owner of over ONE THOUSAND CARS OF BOX APPLES^BY COUNT, SO FAR, 654,791 BOXES; 

 and every single, solitary car of that block of fruit— the largest by all odds ever owned by any individual in the history of 

 the trade- -will be sold through the auction. 



If there is any chance in thus settling beyond all further controversy the merits of the auction system I am taking 

 it — not the grower. 



If the plan of selling these apples at auction proves profitable to me, it should prove profitable to the grower who 

 sells his own fruit at auction instead of selling it to me to resell at auction for my own profit. It is to be borne in mind that 

 when I talk "Auction," I talk it for the regularly established auction points for the sale of fruits in cities of over 300,000 

 population, and I talk it for all recognized and reputable auction companies — outside of any in which I have a personal interest 



The selling of these One Thousand cars of box apples at auction will settle for all time and beyond all further con- 

 troversy the comparative merits of the system that I am backing with my own money and at my own personal risk. 



Jos. Di Giorg'io 



Pacific Coast Agents 



United States Steel 

 Products Co. 



San Francisco 

 Los Angeles 

 Portland 

 Seattle 



I 



J.C.PearsonCo.,inc. 



Sole Manufacturers 



Old South BIdg. 

 Boston, Mass. 



PEARSON 



E 

 A 

 R 



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o 



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r'O'WmVIV '" buying is getting the 

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not always in getting the lowest prices. 



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>HESIVENESS Zl°'^^^%elZn 



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A TTCIF' A PTTOXT is assured by our 



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A 



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WHEN WRITING APVERTISERS MENTION BETTER FRUIT 



