79 7/ 



BETTER FRUIT 



Page 7p 



and some splendid specimens of Winter 

 Banana. By March the New Zealand 

 product began to appear, and by June 

 was more plentiful than the American. 

 The small dealer buys apples at from 

 five to seven dollars per box and retails 

 the fruit at from seventy-five cents to 

 two and a half dollars per dozen. A 

 fair idea of the prices may be gained 

 by taking a box containing eighty 

 apples; for this the dealer would have 

 to pay to the importer five dollars, 

 selling the same again at one dollar per 

 dozen. The market was flooded with 

 Delicious last season, althought it still, 

 with the variety Winter Banana, sold 

 somewhat higher than other varieties. 

 Delicious, running fifty-six to the box, 

 retailed at .$1.75 per dozen, and some 

 Banana of equal sizes at $2.50. On the 

 better varieties the dealer makes about 

 fifty per cent. A large department 

 store situated on Buenos Aires' fash- 

 ionable shopping street often made a 

 special feature with a very attractive 

 window exhibit of American boxed 

 apples at somewhat reduced price. It 

 is both remarkable and curious what 

 a hold the word California has upon 

 the outside world. It is known to prac- 

 tically every Italian and Spanish immi- 

 grant with whom one comes in contact, 

 parties who usually also have heard of 

 New York and Chicago, but to whom 

 such names as Kansas or Pennsylvania 

 would be as from an ancient classic. 

 The exhibits of apples were nearly 

 always labeled "Manzanas de Califor- 

 nia" and at times as "Manzanas del 

 Canada" or "del Oregon," although 

 every single one of them and nearly 

 every other box of American apples 

 encountered in Buenos Aires came from 

 the Wenatchee Valley, Washington. 

 The same can be said of the source of 

 pears seen there, among which were 

 such varieties as Onendaga, Anjou and 

 Flemish Beauty. Barreled apples from 

 the Eastern States and Nova Scotia, 

 represented almost entirely by the 

 variety Ben Davis, were consumed in 

 the capital more for culinary purposes 

 and much shipped to the interior towns. 

 They were the apples generally found 

 in the dining cars of the railroads. In 

 the month of March the first of the 

 fall apples of the southern hemis- 

 phere commenced to come into their 

 own. 



Among the fruits coming from New 

 Zealand are such varieties as Worces- 

 ter Permain, Cleopatra, Monroes' Fa- 

 vorite, Glory of South, Jonathan and 

 Commerce; there are unlabeled varie- 

 ties from Chile; and then the home 

 product, none of which compared in 

 flavor and attractiveness with those 

 imported from the Wenatchee Valley. 

 Below is a table of the apples im])orted 

 into the Argentina Republic for the 

 last three years, or ever since apples 

 have been listed separately from other 

 fruits. The figures are in Argentine 

 gold, for practical purposes and round 

 numbers the same as the United Slates 

 currencj : 



1912 1913 1914 



$96,794 $208,371 $198.4.33 



15,562 52,944 80,577 



The Reason Why 



to 



LATIMER'S 



Dry Arsenate of Lead 



has won the confidence of the gowers is because of its reliability. 

 Out of the many samples analyzed by the Government and the dif- 

 ferent states not one has been found to fall below our guarantee. 



There are insecticide laws fixing the chemical requirements of 

 arsenate of lead, but no official control is exercised over the physical 

 character of the product. 



The physical nature of arsenate of lead, whether it is coarse or 

 fine, soft or lumpy, is of equal importance with the chemical com- 

 position. 



It is difficult to make a coarse, heavy lead stick to the fruit and 

 foliage, as a good deal runs ofT with the dripping water; furthermore 

 it does not cover uniformly, but dries in blotches. 



Unless the trees are protected by an even covering of poison 

 clean fruit cannot be expected. 



LATIMER'S DRY has won its position in the insecticide field be- 

 cause it produces results. 



LATIMER'S DRY does not require artificial adhtsives to make 

 it stick. Its extreme fineness gives it ideal sticking and covering 

 properties. 



Each step in the manufacture of LATIMER'S DRY is under rigid 

 chemical control and we know that every pound that leaves our fac- 

 tory is right physically and chemically. 



Do not bargain hunt when you buy your spray. 



Cheapness is not the first consideration, but dependability. 



Let LATIMER'S DRY convince you this year. 



The Latimer Chemical Company 



Grand Junction, Colorado 



NORTHWESTERN AGENTS 



Denny & Co., Idaho-Oregon Fruit Growers* Association, Payette, Idaho. 



Miiton Fruit Growers' Co-operative Association, Milton, Oregon. 



J. D. Taggard. Waitsburg, Washington. 



Spokane Fruit Growers' Company, Spokane, Washington. 



The Coffman Company, Spokane, Washington. 



Wenatchee Produce Company, Wenatchee, Washington. 



Yakima County Horticultural Union, North Yakima, Washington. 



The Pacific Fruit & Produce Company. North Yakima. Washington. 



Richey & Gilbert, Toppenish, Washington. 



The Morgan Lumber Company, Zillah, Washington. 



The Fruit Growers' Exchange, Hood River, Oregon. 



Walther & Williams Hardware Company, The Dalles, Oregon, 



The Medford Fruit Company, Medford, Oregon. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



