Page 20 



BETTER FRUIT 



The Happy 'Independenf ' Apple Shipper! 



No Heavy "Overhead" Expense! No Waiting for Division of Returns on 

 "Pool Cars"! No "Double Commissions"! 



As a large Apple Grower I concluded 



There was no use of being deluded 



I had apples to sell year after year 



And b'gosh I am selling them — don't you fear. 



I am not hiring anybody with a scheme 



To "Distribute" — "Market" — or any such dream. 



1 am, with good neighbors near by, a few 

 Selling "on track" or "usual terms" — cars a few 

 We're not setting any rivers afire 

 But we're selling apples — or I'm a liar. 



"How are we doing it?" — it's nothing new. 

 Just the same way the Distributors do — 

 Send out circulars — and sometimes we wire 

 To Jobbers, or Brokers — to get a buyer. 



We tell them the kind we have, and what grade. 



Ask if they're in the market — want to trade 



To make us an offer — the best they can, 



Or better still to send along their man 



So he can see the apples for himself. 



At the same time to bring along the "pelf" 



As we'd rather sell here for a dollar 



Than to "ship," with the chance of a "holler." 



Some of them do come — that of course depends 

 On their ideas and the market demands. 

 If we ship — "Draft on Bill Lading" — is our terms 

 Except to "TRADING MEMBERS"— they're good firms! 



When we can't plenty of buyers find 

 For our apples — the balance are consigned — 

 To such commission merchants as are "good" — 

 Who are known to treat shippers as they should. 



How do we know which are "good," which are "bad"? 

 A very good guide is now to be had 

 It is the Produce Reporter's Blue Book 

 In which Members at any time can look. 



It shows the "kickers," "over-quoters" too — 

 The kind that are "layin" for me and you. 

 From its ratings you can tell at a glance 

 (There is no need of taking a "long chance"). 



These ratings are based on the firms historee 

 How they've treated others (like you and me). 

 If you can find a better guide than that 

 I'll buy you a suit of clothes and a hat. 



Of course, sometimes a car is "rejected," 

 But I'm not downhearted or dejected. 

 I -Wire Produce Reporter to inspect, 

 Adjust — do what's right — that's all 1 expect. 



Their "Service" will vour full requirements meet — 

 Write them Chicago,'212 W. Washington Street. 



Special Magazine Offer 



The Editor of World's Work was in Europe a few weeks ago and arranged to have 

 Arno Dosch-Fleurot go to Russia to be on the job in the present crisis. During the 

 next five months World's Work will feature the international situation with complete 

 stories by cable. 



niir Qnafial Mfar ^'^'^ months subscription to World's Work for $1.00. 



UUr dpcClal UTTCr if you want to avail yourself of this splendid offer, send 

 your nanif, address and si. 00 for World's Work for five months, which 

 must reach us by May 25 li. If you want "Better Fruit" for a full year, 

 in addition to World's Wo; k. send $2.00. 



BETTER FRUIT PUBLISHING CO., Hood River, Oregon 



Arno Dosch-Fleurot is the son of Col. Dosch, of Portland, Oregon, and has been in Europe since the 

 beginning of the war. For reasons well understood and unnecessary to mention he found it necessary to 

 change his name from Arno Dosch to Arno Dosch-Fleurot, Fleurot being his mother's f ;imily name. 



May 



The first row of figures gives the 

 values of the total imports and the sec- 

 ond those from the United States alone. 

 While there is a slight falling off in the 

 total imports of 1914 as compared with 

 1913, due undoubtedly to the business 

 depression existing at that time, it will 

 be seen that during the same period the 

 imports of apples from the United 

 States and from New Zealand was from 

 the 1914 only $4,798, while that of the 

 imports from the Republic of Uruguay 

 was 891,920. These statistics go to 

 show that not only the consumption 

 of apples is on the increase in Argen- 

 tina, and this would apply in varying 

 degrees to all South American coun- 

 tries, but that the taste for a better class 

 of this fruit has been created and is 

 developing faster even than the rapidly- 

 growing population. The outlook in 

 the trade in high-grade boxed product 

 of North America is, therefore, especi- 

 ally bright, to say nothing of the crea- 

 tion of a demand for and the develop- 

 ment of a trade in other higher grade 

 fruits such as the pomelos, grapes, 

 Mazzard cherries and other stone 

 fruits. In seeking to develop the trade 

 in fruit with Argentina or other parts 

 of South America it must always be 

 borne in mind that the seasons in that 

 continent are the reverse of what they 

 are here, in that the fruits in season 

 here are out of season there, allowing 

 the fruit exporters to ship to Buenos 

 Aires the same manner, for instance, 

 as South Africa already ships to Lon- 

 don and New York. In the apple trade 

 North America will probably never 

 seriously have to fear any competitor. 

 Europe is already an importer on a 

 large scale, and in New Zealand and 

 South America, even should it ever be 

 possible to grow and market a better 

 quality of apples there than at present, 

 the shipping season of apples only in 

 part overlaps that of North America. 

 And this brings us to the planting and 

 growing of apples in that part of the 

 world. 



The apple is little grown in Argen- 

 tina at the present time. The moun- 

 tains of Cordoba, lying about the same 

 latitude south as does New Orleans in 

 the North, and about 400 miles due 

 northwest by a straight line from 

 Buenos Aires, in the interior of the 

 country, once produced large quantities 

 of apples said to have been of good 

 quality. The region is sub-tropical in 

 its location and only the high altitude 

 with its resulting low temperatures 

 could have made apple growing pos- 

 sible, but at the present tinie the apple 

 has i)ractically disappeared from the 

 Cordoba Mountains. In the islands 

 near Tigrc, and about an hour's ride 

 by train from Buenos Aires, where the 

 ainiost sub-tioi)icnl climate would be 

 considered most imfavorable for the 

 growth of the apple, the apple is still 

 largely grown at present. The inun- 

 dations caused largely by the meet- 

 ing of the waters of the river and 

 tides and the isolation of the orchards 

 probably do nnich to prevent the de- 

 velopment and spread of the woolly 

 apliis, a pest which has attacked nearly 

 evcr\ apple tree in the Repulilic and 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



