Page 30 



BETTER FRUIT 



May 



ifealth 



in this Can 



Chocolate is an appealing food — perhaps the 

 most delicious of all foods. It is likewise 

 nutritious food — perhaps the most nutritious. 



When you buy Ghirardelli's Ground 

 Chocolate you get the grand prize win- 

 ner, a chocolate of finest quality packed 

 in a hermetically sealed can that holds all 

 the Ghirardelli goodness in and keeps all 

 outside evils out. 



You buy Health 

 when you order 



Gkirardelli's 



Ground CJiocolate 



Since 1852 



D. GHIRARDELLI CO. 



San Francisco 



"Keep Your Eye On the Ball" 



Continued from page 8 



are neglecting an opportunity to remove 

 one of our liandicaps. Unprofitable 

 varieties exist and they must be elimi- 

 nated. No up-to-date dairyman keeps 

 a cow that does not grade up well in 

 either gallonage or butter fat. What 

 we need in this business is butter fat 

 or quality, rather than gallonage or 

 quantity. 



I know it is much easier to criticise 

 than it is to perform, and I also know 

 that sometimes critics become a con- 

 demned nuisance. I don't want to 

 come under that head. I want and in- 

 tend my criticism to be of the useful 

 and helpful variety. What I do most 

 want to do, though, is to call to your 

 attention the fact that our business 

 labors under two distinct classifications 

 of handicaps, — one unavoidable — as 

 initial cost of our land, freight charges, 



distance from markets and high cost 

 of selling. These are, unhappily, fixed. 

 Avoidable — pests, amount of produc- 

 tion, quality of production, damage 

 from careless handling, waste of culls, 

 poor grading and packing and there- 

 by loss of reputation and good stand- 

 ing in the markets of the world. 

 These are not fixed. They are vari- 

 able, and depend for their increase 

 or decrease on our own individual 

 shiftlessness or carefulness. It is up to 

 us as growers to put our best efforts 

 forth to remedy any failings that we 

 may discover at the growing end. 



I have had my ear pretty close to 

 the ground for several years past. For 

 every argument I hear on spraying or 

 orchard culture, I hear a dozen on high 

 rates of interest, taxes and freight rates. 

 They are both weighty matters and of 

 great and grave importance, but we can 

 remedy one of and by our own direc- 



tion, and the other is a slow and tortu- 

 ous operation. When I first was intro- 

 duced into the apple game every vil- 

 lage had a branch of this, our society, 

 monthly meetings were held, orchard 

 practice was discussed, experiences 

 were exchanged and the product of our 

 orchard showed the result. Now the 

 local branch of the Washington Hor- 

 ticultural Society active is as extinct as 

 the "dodo" bird. If prohibition ever 

 becomes as acutely operative as has the 

 suppression of orchard lore, then this 

 will be a dry, dry world. There are 

 leaks in our business that must be 

 stopped. No leaky ship can carry a dry 

 cargo, and our ship leaks. It is up to 

 us as growers to uphold the standard 

 of our grades and to so utilize and fer- 

 tilize our land as to produce both 

 quantity and quality to put in those 

 grades. It's not the label on the box 

 that gets the money, it's the contents; 

 so again I say, "Keep Your Eye on the 

 Fruit." 



The United States Weather Bureau 

 during the crop seasons furnishes spe- 

 cial weather warning services and in- 

 formation to growers of corn, wheat, 

 rice, sugar, tobacco, alfalfa, apples, 

 pears, peaches, grapes and cranberries. 



ilrai<^1it 



Distilled 



-not a 

 mixture 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



