Page 16 



BETTER FRUIT 



September, 1921 



BETTER FRUIT 



Published Monthly 

 by 



Better Fruit Publishing Company 



Twelfth and Jefferson Streets 

 PORTLAND, OREGON 



W. H. WALTON Editor 



JERROLD OWEN Associate Editor 



C. I. MOODY Advertising Manager 



EASTERN REPRESENTATIVES 



A. II. BILLINGSLEA 



No. 1 Madison .\ venue. New York 



J. C. BILLINGSLEA 



Advertising Bldg., Chicago 



SAN FRANCISCO REPRESENTATIVE 



EDWIN C. WILLIAMS 



Ilobart Bldg.. San Francises 



STATE ASSOCIATE EDITORS 



OREGON— C. I. Lewis, Horticulturist. 



WASHINGTON— Dr. A. L. Melander, Ento- 

 mologist; O. M. Morris, Horticulturist, Pull- 

 man. 



COLORADO— C. P. Gillette, Director and Ento- 

 mologist; E. B. House, Irrigation Expert, State 

 Agricultural College, Fort Collins. 



ARIZONA— F. J. Crider, Horticulturist, Tuscon. 



MONTANA— H. Thornber, Victor 



CALIFORNIA— C. W. Woodworth, Entomolo- 

 gist. Berkeley; W. H. V'olck. Entomologist, 

 Watsonville : Leon D. Batchelor, Horticulturist, 

 Riverside. 



INDIANA — II. S. Jackson, Pathologist, Lafayette. 



All Communications should be addressed and 



Remittances made payable to 



BETTER FRUIT PUBLISHING COMPANY 



Subscription Price: 



In the United States, $1.00 per year in advance. 



Canada and Foreign, including postage, $2.00, 



payable in American exchange. 



Advertising Rates on Application. 



Agricultural Credits 



More adequate farm credits, 

 lower freight rates, deflation of 

 labor costs, reduction in prices to 

 the consumer and a more equitable 

 adjustment of the tax burden were 

 recently pointed out by Charles E. 

 Gunnels, treasurer of the American 

 Farm Bureau Federation as the 

 foremost problems that must be 

 solved to secure a proper return to 

 normalcy. We agree with Mr. 

 Gunnels that the problems enum- 

 erated are among the most import- 

 ant that must be adjusted to bring 

 economic prosperity and stability. 

 Action, however, that has or will 

 be taken is expected to bring relief 

 along these lines, with the excep- 

 tion of providing a permanent and 

 more expansive form of agricul- 

 tural credits. 



While the relief bill to aid the 

 farmer in the matter of credits re- 

 cently passed by congress should 

 prove highly beneficial its provi- 

 sions do not make it part of the 

 permanent banking institutions of 

 the country. 



What the agriculturists of the 

 country need is an expansion of the 

 operations of the credit provisions 



ot the I'^cderal Reserve banking 

 system. It is to the bank that the 

 farmer or the fruit grower turns 

 and will turn when he is in need 

 of credit. Why then should it not 

 be made available to him through 

 the nearest and most convenient 

 source.'' 



Representing more than one- 

 third of the wealth of the nation 

 and estimated as an 80 billion dol- 

 lar industry, the Federal Reserve 

 reports show that less than 30 mil- 

 lion dollars worth of agricultural 

 paper was handled by this big bank- 

 ing system in 1920. Why.? Be- 

 cause the provisions of the Reserve 

 Banking system surrounding the 

 extension of credit to agriculture 

 are too stringent and cumbersome. 



Congress has enacted special leg- 

 islation to give the agricultural 

 producer credit relief. Why not, 

 therefore, have the provisions of 

 this measure incorporated as part of 

 the Federal Reserve Banking act. 

 Instead of making the aid of this 

 powerful financial agency so diffi- 

 cult for agriculture to reach why 

 not bring it nearer to the industry 

 that constitutes the strongest pillar 

 in its structure.? 



Optimism 



It takes considerable courage 

 to look a financial slump in the 

 face and smile. A quitter cannot. 

 A winner always does. Not tha: 

 the situation is not just as serious 

 for him. Possibly the smile is no 

 deeper than the surface. He may 

 really believe the financial wound 

 to be mortal, but if he meets it 

 with the grim determination that 

 smiles and will not admit defeat, 

 even when it appears a reality, he 

 has within him a reserve power 

 which may pull him out of the 

 hole. 



The fatalist who looks upon bad 

 luck as foreordained and believes 

 good fortune will come only if the 

 powers so will it, is not a successful 

 man. He lacks the very germ from 

 which success springs. 



It is not optimism to don a sillv 

 grin, meet every excuse with the 

 vacant comment, "Well, it can't get 

 much worse!" and sit down to wait 



for something better or worse to 

 happen. 



The true optimist is he who be- 

 lieves in himself, refuses to give up, 

 and when ill fortune visits him, 

 rolls up his shirt-sleeves, takes a 

 hitch in his belt, smiles grimly, 

 and plunges into the task ahead 

 determined to blaze a path out of 

 his difficulties. 



An object lesson to the fruit 

 grower who may become discour- 

 aged and decide to throw up the 

 sponge is the brief story of an Ore- 

 gon apple grower, who last fall, 

 lost faith and tried to sell his or- 

 chard property including his home 

 and all he possessed for $19,000. 

 Unable to do so he was forced to 

 hang on and this year sold the ap- 

 ple crop on his place for $28,000 

 or $9,000 more than the valuation 

 he had placed on it last year. 



The fruit grower who neglects 

 his trees or sells his orchard because 

 of one unprofitable year, will never 

 be successful in any endeavor. But 

 the fruit man who sees the tremen- 

 dous possibilities in the industry 

 in the Pacific Northwest and recog- 

 nizes the readjustment period as a 

 financial stomach-ache which can- 

 not last long and which may leave 

 matters in a more sound condition 

 than before the attack, will be the 

 successful grower of the future. 



Our Markets Abroad 



While a tariff^ on fruits will aid 

 the American producer in remov- 

 ing foreign competition and raising 

 prices, the schedule should not be 

 made so high and so sweeping as to 

 cause a restriction in the sale of our 

 products abroad. It should be re- 

 membered that the United States 

 produces a surplus of most agricul- 

 tural products and to market them 

 successfully it must have outlets 

 abroad. To secure the best results 

 the part of wisdom will be to adopt 

 a give and take policy rather than 

 erecting a tariff wall so high that 

 producers in foreign countries will 

 be cut off from an income that 

 they would spend in buying Amer- 

 ican products. In short, to prosper 

 ourselves, we must, to some extent, 

 allow our competitors to prosper 

 also. 



