August, 1921 



BETTER FRUIT 



Page 29 



A N APPLE show that recently attracted a good 

 -^ deal of attention in London was a large ex- 

 hibit from Australian orchards. The fruit was 

 packed in ^ases similar to the boxes used in the 

 Northwest and the show was for the purpose of 

 advertising Australian apples to the consumers of 

 Great Britain. The organizers of the exhibit were 

 Gerald and D. da Costa, who arc well known in 

 the United States, having handled large quanti- 

 ties of American apples for a number of years. It 

 will be of interest to Northwest growers to know 

 that the shipment of Australian apples to Great 

 Britain has increased from 9,000 cases in 1910 to 

 600,000 cases this year. 



/"" W. McCULLAGH announces that he has 

 ^^* opened offices in Hood River for the pur- 

 pose of buying fruit for the Eastern trade, and 

 will operate throughout Oregon, Washington, 

 Idaho and Montana. Mr. McCullagh began his 

 career in the wholesale trade of Chicago, going 

 from tliere to Seattle, where he was connected for 

 six years with two of the largest houses. Then 

 for five years he was sales manager for the Yakima 

 Valley Fruit Growers' Association, leaving them 

 for a similar position with the Hood River Apple 

 Growers* Association. His knowledge of Eastern 

 conditions fits Mr. McCullagh well for his new 

 line of endeavor. 



'T'HE HAWAIIAN pineapple Industry has shown 

 a remarkable growth in the past fifteen years. 

 Packing approximately 144,000,000 cans in 1920, 

 when in 1901 but 48,000 cans was the total out- 

 put of the island, is the wonderful record of the 

 pineapple canners of Hawaii. Marvelous inventions 

 have been born of necessity In this, as In other 

 great industries. There is one cannery operating 

 smoothly and efficiently with a daily capacity up 

 to 900,000 cans a day. The four outstanding 

 factors in the wonderful progress made In the cul- 

 tivation and canning of this luscious fruit are: 

 The use of iron sulphate spray to offset the lack 

 of iron in the soil; the perfecting of a mechanical 

 coring and peeling machine; the invention of the 

 slicer, and, finally, the development of the "eradl- 

 cator," which gleans the pineapple left on the skin 

 after the first rough peeling. There are about 

 46,000 acres taken up by the pineapple industry 

 on the Island, giving employment to approximately 

 20,000 people. 



^^UR Canadian cousins are taking an active in- 

 terest In loganberry culture, according to re- 

 ports from Vancouver Island. It is claimed by 

 those who know, that the berries grown there are 

 equal to the best, and the Victoria and Island De- 

 velopment Association will send a representative to 

 Oregon to study the methods employed. The asso- 

 ciation slso plans to bring over a French wine 

 expert for the purpose of attempting to develop a 

 new flavor in the juice products. 



Oregon's Higher Instilulion of 



TECHHOLOGY 



Eight Schools; Seventy Departments 

 FALL TERM OPENS SEPT. 19, 1921 



For infoTmation v^rite (o (he ReKtslrar 



Oregon Agricultural College 



COKVAI.LIS 



FRKK An 8x10 Elnlargement 

 With $3.00 Worth of 

 Kodak Finishing. Quick Service 



Films received forenoon mailed out same 

 day. We pay return postage. 



All Work Guaranteed 



WOODARD, CLARKE & CO. 



Alder at West Park PORTLAND, ORE. 



FRUIT TREES 



We are extensive growers of fruit 

 trees adapted to the Northwest. 



GET OUR PRICES 



COLUMBIA NURSERY 

 COMPANY 



1490 Union Ave., No 



Portland, Ore. 



<MokJor the Sign 



On service stations and garages 

 everywhere you will see the Red 

 Crown sign. 



It will pay you to look for it before 

 you fill because Red Crown Gasoline 

 is the gasoline of quality with a con- 

 tinuous chain of boilingpoints, giving 

 ready starting, rapid acceleration and 

 maximum power. 



STANDARD OIL COMPANY 



( California ) 



the Qasoline 

 of Quality 



Are You the Man? 



If so, BETTER Fruit of fers you 

 a chance to make good money 



We want a representative in every fruit-growing community. In every 

 such community there is some individual with a little time each month to 

 spare, who, by representing Better Fruit, can make a good income. 



Per haps it will be an elderly man? 



A young fruit-grower just getting started.'' 



A wife who wants to help out? 



An ambitious boy of girl who wants to make extra money? 



We want someone in •your community to become our fermanent rep- 

 resentative — to secure new subscriptions for us and renew old ones. 



We want two or three representatives in the Hood River Valley. -Sev- 

 eral in Yakima and Wenatchee — in the Willamette Valley, Rogue River, 

 etc. In fact we want fernmnent representatives in every fruit district of 

 the West. 



Our proposition is a good one. Are you the man or woman for the job? 

 Write today, stating your qualifications. 



BETTER FRUIT PUBLISHING COMPANY 



TWELFTH AND JEFFERSON STREETS 

 PORTLAND, OREGON 



