Page 16 BETTER FRUIT 



D'RTnrP'Q pi'RTTTT' ^^'^ should, we think, cause 



Dili iXl(XVrrvL>lll reflection on the part of Northwest 



Published Monthly j^j^,^l^ applc shippers before they 



Better Fruit Publishing Company widen the wedge that may prove 



Twelfth and Jefferson Streets disastrous to the industry. To make 



PORTLAND. OREGON ^^^ ^ppj^ industry in the far West 



j^rr6l'S''owen .•.•.■.■.•;.■. Associaie-lditor pay, it must reccivc a superior price 



gbwiN°r WILLIAMS./.*':'"'."'."'. '''"'" for its product. Its long distance 



....San Francisco Representative, Hobart Bldg. fj-Qj^ (-^e \>,\g fruit COUSUITling CCn- 



STATE ASSOCIATE EDITORS tcrs of the country make this higher 



?v'\lH°NGT6N-D^'!^."L:'"Snder, Ento- price imperative. Without it the 



mologist; O. M. Morris. Horfcultunst, Pull- j,.,^,^jgtj.y cannot SUrvive. 



COLORADO— C. P. Gillette, Director and Ento- \J\cyhpr- nnrkincr msts WaS the 



mologist; E. B. House. Irrigation Expert, State JrllgnCr paCKing LOSMb Wdb IIIC 



ARi?J5NA-FS°"crWel°Ho';S?urist. Tuscon. rcason givcn for shipping bulk ap- 



^'aTifornTa^-c' w'Vooro'rth, Entomoio- plcs from the Northwest. Why 



^.^:^''C.:^h^J^. Ho-rS'tufls?: continue a practice that is not now 



iNmAlii-H. s. jacKson. Pathologist, Lafayette, necessa ry and may mean dis astcr. 



All Communications should be addressed and a o XT n 1 i_* ' 



Remittances made payable to A I^qD, iNot a KedUCtlOIl 



BETTER FRUIT PUBLISHING COMPANY r^' • -i 



Subscription Price: When all is Said the cut in rail- 



In the United States, $1.00 per year m advance. , . . , r -^ r .■.! 



Canada and Foreign, including post^age, $2.00, j-Oad freight ratCS On f rUlt f fOm thc 



Ad^ni's'ing" RaTeTon" Application. Pacific Coast to Chicago and the At- 



— lantic Coast is not a reduction but 



Bulk Apples a sop handed out apparently to 



, , ■ .u XT ^i,„,„.^ avoid further action for adequate 



Apple growers in the Northwest 



who have been marketing their pro- '"^ ^^ ' a . ■ .u 



duct in bulk will do well to ponder What the alleged cut in the rate 



before continuing this practice. The really amounts to is a shaving of 



demand and higher price for apples the old rate of 12/. cents per 



from this section has almost entire- If pounds or 6/ cents on a box 



ly been built up by superior packing of apples. This applies to points 



methods and employing a container west of Spokane, the la ter receiv- 



that is more convenient and attrac- nig a cut of 1 7 cents per 1 00 pounds 



tive to the consumer. Quality and or 8/ cents a box. For granting 



grading have played their part, but this generous favor to the fm, 



fbove all the pack has been the shippers of the Northwest they 



thing that has made Northwest ap- have the va uable stonng-m-transit 



pies renowned the world over and pnvilege taken away unless they 



made the big development of the are willing to pay an extra! cents 



apple industi^ in the Pacific North- f 1 00 pounds on such f rui as mav 



west possible. be stored before it reaches its desti- 



Other apple growing sections nation. As_ it is necessary to store 



know this and thev are commenc- big quantities in this way the cut 



ing to wake up to the advantages w'H amount on much of the fruit 



that mav accrue to them by utiliz- that goes to Eastern markets to the 



ing boxes instead of barrels. A case highly gratifying sum of 3/2 to 



in point was the recent visit to this ^'A cents per box. 

 region of an apple handler from It can be truly said that the fruit 



Pennsylvania for the purpose of fa- growers of the Northwest ,n apply- 



miliarizing himself with our pack- ing for a cut in freight rates asked 



ing methods and obtaining box ma- for bre ad and were given stone, 

 terial. Shipping 20,000 barrels of r^ ^ j D i 



Albermarle Pippins from the Blue Crade and rack 



Mountain district of Virginia an- We thorougly believe that this 



nually, he stated that he was satis- will be a year in which profitable 



fied that he could sell twenty boxes prices will be realized for apples in 



of these apples packed as they are the Pacific Northwest. Eastern 



in the Northwest where he now sold frost damage in the spring and un- 

 two barrels, and get a higher price, favorable conditions in many sec- 



Augiist, 1021 



tions since should assure a heavy 

 demand. 



But the fruit must be of good 

 quality. It will be a serious mistake 

 for the grower to attempt to mar- 

 ket at a profit, any off-grade, 

 wormy, or poorly sized fruit. 



We urge the grower to do every- 

 thing possible to produce good 

 quality fruit. Spraying must be 

 timely, judicious and thorough. 

 Also it is necessary that more at- 

 tention be paid to grading the fruit. 

 The successful grower will remem- 

 ber these things and will be certain 

 of a market again next year. 



To compete on the open market, 

 fruit from the Northwest must be 

 well graded, well packed and in de- 

 sirable containers. 



A Double Saving 



Marketing experts in the United 

 States Agricultural Department call 

 attention to the fact that enormous 

 losses are caused annually because 

 large quantities of fruit is frozen 

 in transit. 



Last winter shippers of apples 

 in the states of Oregon, Washing- 

 ton and Idaho filed claims against 

 the railroads amounting to over 

 $3,000,000 to cover losses from 

 freezing. To assist in reducing these 

 losses the Bureau of Markets of the 

 department has distributed as wide- 

 ly as possible information relative 

 to the proper methods of loading 

 and heating cars. It has also prac- 

 tically completed the designing of' 

 a heating equipment that it expects 

 will very materially reduce these 

 losses if employed and it is hoped it 

 will. 



There will be another and a safer 

 way, however, of avoiding these 

 losses from frozen fruit — shipping 

 all the fruit tonnage possible from 

 the Northwest by water transpor- 

 tation. In the initial stage of car- 

 rying fruit from the Pacific Coast 

 to the Atlantic or to foreign mar- 

 kets by steamer, there may be some 

 slight loss by improper ventilation, 

 but this will be corrected. Entire 

 shipments will not be ruined. 



Most important a double saving 

 will be effected — a lower transpor- 

 tation cost and avoiding a loss by 

 freezing. 



