Pageu BETTER FRUIT 



n i:;"~r"~r TZj' p "PRTTTT informed observers who have the 



Dili iXlIvrrs.L>lll .velfare of the industry at heart. 



Published Monthly Eveii With the reductioii in 



Better Fruit Publishing Company freight rates about which so much 



Twelfth and Jefferson Streets [l^g beCIl Said aild SO little matCr- 



PORTLAND, OREGON j^jj^^^ ^^ y^^. ^j^^ ^^^^^ ^f transpor- 



JkuRoiZ^owEN .■.■.Assodaie'Edhor tation arc far from the pre-war 



i•Dl^IN°°''wILLIAMs.•.•.'''r"'r'."^''"^'" level which must be approached if 



....San Francisco Representative, Hobart Bldg. ^^^ grOWCrS are tO rCCcivC a fair 



STATE ASSOCIATE EDITORS profit on their product. If, with 



°^\lH°NGT6N-Dr' A "^^^ Mdander, Ento- lowcr ratcs, stcamship lines are able 



mologist; O. M. Morris, Horticulturist. Pull- ^^ deliver Pacific CoaSt fruit in 



^S^i-^t°°E-g-Sou^;frr=rig?.'irE;pe"rt.l"?e good Condition to Eastcm distrib- 



ARfztNAllS°."«de^°Honi^uUurist, Tuscon. utiiig Centers, they are certain to 



MONTANA— H. Thornbcr, Victor. get a heavy volume of business. 



CALIFORNIA— C. W. Woodworth, Entomolo- & / , 



gist, Berkeley; W. H. Volck, Entomologist, It IS nOt altogether a OUCStlOU Ot 



Watsonville; Leon D. Batchelor, Horticulturist, o J . 



Riverside. , , ratcs. It IS a question or tacilities, 



INDIANA — H. S. Jackson, Pathologist, Lafayette. 11 r-i ^ r ^ 'U 



^'^" ■' as well. Shortage of cars contnb- 



All Communications should be addressed and ^j-gg gj-eatlv tO the difficulties of 

 Remittances made payable to T • ' 1 • 



BETTER FRUIT PUBLISHING COMPANY the shipper endeavoriiig to move 



Subscription Price: l^' f„,,:(- from the Wcst It ITlUSt 



In the United States, $1.00 per year in advance. tllS irUir irom me VN CSl. .1 UlUbl 



Canada and Foreign, including postage, »z.oo, ^ remembered that all freight cars 



payable in American exchange. "^ o 



Advertising Rates on Application. ^j-g j^qj adaptable tO the tranSpOr- 



tation of fruit. And that there is 



Fifteen Years ^ distinct shortage in refrigerated 



With this issue of Better cars is admitted by all the railroads. 



Fruit is begun its sixteenth year Plans to provide excellent re- 



of service to the fruit grower frigeration facilities on steamship 



of the Pacific Northwest. Through lines plying to the Atlantic coast, 



years of discouragement, when the Asia and Europe insure their use to 



fruit industry truly was in its in- a large extent by the fruit growers. 



fancy in this section of America, An important step in the solving 



Better Fruit continued the coun- of transportation difficulties was 



seller and friend of every grower, taken in Seattle last month when 



"Service!" That has been the the Pacific Coast Producers and 



watchword of Better Fruit. Shippers Association was formed. 



Only through service to the grower Six thousand carloads of fruit from 



has the publication of such a maga- California and 4000 to 5000 from 



zine been justified. For the future the Pacific Northwest were prom- 



we have pretentious plans. We ised representatives of steamship 



hope to extend our scope and inf lu- lines at the organization meeting. 



ence, to concentrate in our columns The aim of the new association, 



not only the technical horticultural we are told, is "to encourage the 



developments in fruit growing but shipping of fruit by water to Gulf 



the solution of marketing problems and Atlantic Coast ports as well as 



and other difficulties facing the to Europe and the Orient, and to 



industry. endeavor to obtain better general 



To our friends of many years, service in delivering Pacific Coast 



we express our cordial appreciation fruit to eastern markets through 



of their loyalty and pledge our- water transportation." 



selves to greater service in the fu Better Fruit has no quarrel 



ture. with the railroads. The rail lines 



have faced tremendous problems of 



Water Transportation readjustment and their burdens are 

 That the real solution of trans- heavy. Better Fruit can recall 

 portation difficulties for fruli"- that co-operation of the railroads 

 growers of the Pacific Coast lies in has been of vital assistance in the 

 the development of the water development of the fruit industry- 

 routes to the Atlantic seaboard and in the West. But the railroads are 

 Europe is the belief of many well- not meeting the situation today, 



Julij, 10£1 



likely through no fault of their 

 own. 



We believe that the provision of 

 adequate water transportation for 

 fruit will be of great importance to 

 the industry if the West, which is 

 growing so fast that future years 

 will require the utmost facilities of 

 combined rail and water routes to 

 move the crops. 



The Outlook 



The increase in freight rates, 

 high production costs, a general cur- 

 tailment in buying and the defla- 

 tion program have all had their in- 

 fluence in making the past season 

 for deciduous fruits not as profit- 

 able as preceding seasons, yet in 

 many respects the fruitgrowers of 

 the Northwest are in much better 

 condition financially than those of 

 most other sections of the country. 

 This is especially the case in regard 

 to the box apple industry which, 

 although far from being as satis- 

 factory as growers and shippers 

 would wish will wind up in much 

 better shape than that of the citrus 

 growers, who have had to take a 

 loss instead of making a small mar- 

 gin of profit or at least breaking 

 even. 



Indications now are that the com- 

 ing season will be more favorable. 

 So far, weather conditions have 

 been admirable for a good crop of 

 all fruits in addition to the fact that 

 producing costs along most lines 

 are coming down. The price of 

 boxes compared to last year has 

 declined very materially, while la- 

 bor and other costs show a tendency 

 toward a sharp decline. Authentic 

 reports on the outlook for improved 

 business conditions in the near fu- 

 ture, and efforts toward a widening 

 of the export trade for American 

 commodities of all descriptions lead 

 to the belief that the coming year 

 should result in a much more suc- 

 cessful outcome for the fruit in- 

 dustry generally. 



'T'HE United States apple crop this year is esti- 

 -^ mated at 107,698,000 bushels as against 24-0,- 

 442,000 bushels in 1920. A much grcnter pro- 

 portion of the total will originate in the North- 

 west this year, however, as the big producing states 

 of the east and south have suffered severe frost 

 damage, and besides they would naturally expect a 

 lighter crop following their heavy one of last 

 year. 



