July, 1921 



BETTER FRUIT 



Page IS 



Marketing Conference 



ELIMINATION of wastes in assembling 

 and warehousing fruits at shipping 

 points, amalgamation of existing co-opera- 

 tive associations, financing of the industry, 

 principles of fruit marketing, evils of the 

 present system of handling fruit and other 

 national problems will be considered at the 

 Western Fruit Mariieting Conference to be 

 held in the rooms of the Chamber of Com- 

 merce at Portland, July 11,12 and 13. 



The committee in charge of the confer- 

 ence consists of H. L. Hull, Yakima, chair- 

 man; Dr. S. B. Nelson, Washington State 

 College, Pullman, Wash., and A. G. Craig, 

 East Farms, Wash. 



The program, which is sponsored by the 

 state farm bureaus of Oregon, Washington, 

 California, Montana, Idaho and Utah, will 

 include the following addresses: ' 



Water Transportation — C. De Vere Fairchild of 

 Yakima, secretary decldvious bureau, Pacific Coast 

 Producers' & Shippers' Association. 



Fundamental Principles of Fruit Marketing — 

 Dr. Hector McPherson, Corvallis, director farm 

 markets. 



History and Evils of Present Fruit Market Sys- 

 tem — Colonel Weinstock, San Francisco. 



National Marketing Problems — Samuel Adams, 

 Chicago, editor American Fruit Grower. 



"rinicples of Marketing Systems — W. S. Shearer, 

 Lewiston, Idaho, president Idaho Farm Bureau Fed- 

 eration. 



Advertising Plans — C. I. Lewis, Salem, assistant 

 manager Oregon Co-operative Growers' Association. 



Elimination of Wastes in Assembling and Ware- 

 housing Fruit at Shipping Points — Ed Pierce of 

 Opportunity, Wash., manager of Spokane Valley 

 Growers' Union. 



Refrigeration — R. R. Railthorp of Spokane, gov- 



"Decision Day" 



( Continued from fage 1 2 ) 

 taining before the advance of September 

 1, 1920. 



It is unnatural and undesirable to expect 

 business conditions to be very stable the next 

 few years. Hence the need in all phases of 

 business is sufficient elasticity and adapt- 

 ability to meet the varying trade currents. 



Foreign developments, as well as the final 

 outcome of the crops, are always important, 

 but uncertain, determining factors. 



If the nation should again enter a period 

 of great prosperity, which is possible, the 

 railroads should be allowed immediately to 

 participate in such prosperity — certainly un- 

 til they fully recover and are able to supply 

 the increasing needs for transportation of 

 any such prosperity. 



The administration's ability to success- 

 fully cope with the foreign situation, and 

 gradually institute such improvements as 

 will approach the extreme needs of our own 

 and foreign nations, is unquestioned. 



No nation could have more reason to be 

 optimistic than the American nation has 

 today; a world in great need of our prod- 

 ucts and our financial assistance, on the one 

 hand, and our abundant supply of both 

 products and money with which to respond 

 to such needs, on the other hand. 



ernmcnt specialist in fruit storage and railway 

 transportation. 



Loading and Supervision of Cars in Transit' — 

 W. J. Urquehart of Yakima, Wash., manager Yak- 

 ima Valley Traffic & Credit Association. 



Storage at Points of Origin and Destination — 

 F. W. Graham of Seattle, western immigratiorx 

 and industrial agent, Great Northern railway. 



Increasing Efficiency of Distributing Points — 

 C. H. Swigart of Yakima, manager Yakima Fruit 

 Growers' Association. 



Amalgamation of Existing Co-operative Mar- 

 keting Associations and Organizations of Addi- 

 tional Units — George A. Mansfield of Medford, 

 president of Oregon State Farm Bureau. 



Financing the Growers and Acceptance of Fruit 

 Paper by Local and Federal Reserve Banks — F. A. 

 Duncan, Yakima, Wash., president Yakima Na- 

 tional Bank. 



The Future of Co-operative Marketing — E. A. 

 Bryan, Boise, Idaho, state commissioner of edu- 

 cation. 



Necessity for an Annual Western Fruit Market- 

 ing Conference — Ward M. Sachett, Hamilton, 

 Mont., manager Montana Fruit Distributers- 



Northwest 



Orchard 



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"The Quality Line" 



F<rr Sale by 

 Leading Dealers Everywhere 



Northwest Fence and 

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PORTLAND, OREGON 



EXEMPUFY 



y QUALITY . 



ofyour 



• GOODS 



^chmidi 



SAN FRANCISCO ^ LOS ANGELES 



PORTLAND SEATTLE FRESNO 

 HONOLULU MANILA SACRAMENTO 



3^ 



