July, Ifl.'l 



"Decision Day" 



By J. S. Crutchfield, President American 

 Fruit Growers, Inc. 



THE general business situation is charac- 

 terized by the lack of any distinct 

 character. In other words, the country, and 

 probably the world, has perhaps now 

 reached the extreme height or depth of un- 

 settlement. If this be the case, and we be- 

 lieve it is a fact, it means, speaking m 

 basic terms, that conditions are ripe for a 

 distinct and healthy restoration of confi- 

 dence in business. All that is lacking at the 

 present time is definite leadership and a 

 decision day. When general business has 

 stopped .as still as it now has in many lines, 

 it requires concerted action, under compe- 

 tent direction, to make the initial start. 



A verv pertinent question is: Have we 

 reached the time when the word "Go" 

 should be given? In other words, should 

 July 1 5 next, be "Decision Day," when the 

 secretary of commerce, representing the ad- 

 ministration, sh,all give the "Go" sign to .all 

 commerce and industry: 



Most assuredly no earlier date than July 

 1 would have been opportune, and it might 

 even be better to defer the date for this 

 "all-together effort" until .August 1 or Sep- 

 tember 1 . 



It is hard to im.agine how fundamental 

 conditions in the United States could be 

 better than at present. 



The present acute depression is artificial, 

 unnatural and unnecessary. In our opinion, 

 anv such acute depression is wholh' due t) 

 the unwillingness of the human factors in 

 the rank of both capital and labor to recog- 

 nize and bow to the inevitable. 



Economic forces are actively in operation 

 which refuse to follow the direction or 

 ideas of either the captains of industry, the 

 leaders of labor unions, or even the dictates 

 of governments, unless such dictates con- 

 form to such natural laws. 



The three big lines which make for nor- 

 mal volume of business are: 



1. The approaching harvest of a crop 

 produced at post-war costs, and which 

 should, and undoubtedly can be sold at a 

 net profit to the farmer. 



2. The great building needs of the 

 nation. 



3. The vast and immediate needs of the 

 railroads, in anticipation of a-resumption of 

 normal traffic. 



Only such a crisis as the past year could 

 have forced the farmers of the nation to 

 get their production costs down in connec- 

 tion with the present maturing crops. 



It would be a tremendous misfortune for 

 the coming generation if an extensive na- 

 tion-wide building boom should have taken 

 place on the basis of the inflated costs of 

 material, transportation and labor, hereto- 

 fore, and even now, prevailing. 



It would be nothing short of a calamity 

 for the impoverished railroads to have been 

 forced into the market for extensive im- 



BETTER FRUIT 



Page 11 



<7r-0 qUAR.ANTEE 

 \V) best r<-sults in dust- 

 ing use "Calispray" Du.'ls 

 made in our own factory 

 for the American Beauty 

 Dust Sprayer — a brar\cl, 

 ready prepared, for every 

 insect pest. 



In Difficult Places 



Convenience in the use of any sprayer is determined by 

 the ease with which inaccessible places may be treated. 

 The American Beauty Dust Sprayer forces its strong blast 

 to the very center of the tree, dusting the underside of 

 leaves and penetrating the blossom cluster— good breed- 

 ing places for pests but seldom treated with the average 

 sprayer. 



Being a hand machine the operator can go into most 

 diliicult places, treating the infested plant with greatest 

 convenience. One man can dust 15 acres a day in 

 orchard work, and in fields or vineyards the acreage 

 covered is, of course, much greater. 



Dusting with an American Beauty Dust Sprayer and 

 "Calispray" Dusts is a method un- 

 equalled in the control of Aphis, 

 Thrips, Mildew, Red Spider, Leaf 

 Hopper and other pests. 



Through dealers or direct from us. 



The California Sprayer Co. 



6001-11 Pasadena Avenue 



Los Angeles, California 



624 N. Sixth Street 



Walla Walla, Washington 



Write for 

 Terms 



E 

 F 

 F 

 I 



C 

 I 



E 

 N 

 C 

 Y 



POWER PRUNE DIPPERS AND TRAYERS 



We make the best. Write for our catalogue. This is the dipper demonstrated 

 at the State Fair at Salem last season. Order now while we have the supply. 



SALEM MFG. CO., Salem, Oregon 



Factory located at 1396 North Front an.l Hood Streets 



WHEN IVRITING ADVERTISERS MENTION BETTER FBUIT 



