September, 1921 



BETTER FRUIT 



Page 25 



Sykes' Service Bulletin 



Vol.1 



Portland, Oregon, September, 1921 



No. 1 



What Sells Apples? 



In the August Blue Goose News, 

 the New York minager of the 

 American Fruit Growers, Inc., 

 makes special mention of the fact 

 that CONDITION of the fruit 

 upon arrival, APPEARANCE of 

 the fruit, and particularly of the 

 package, play an important part in 

 determining the selling price. It is 

 the EYE which brings the first fa- p 

 vorable or unfavor.able impression. |fj 



Rich red-faced Northwestern ap- 

 ples smile right into your face when 

 you open a box packed under the 

 "Sykes System." All of the good- 

 ness of the fruit is apparent to the 

 EYE — of course if YOUR fruit is 

 inferior it might be well for you to continue 

 to cover it as in the past with a white news 

 wrap, although you are not improving its 

 condition. 



The RECORDS show that apples packed 

 with Sykes Safety Separator Wraps not only 

 come out of storage in BETTER CONDITION 

 than fruit wrapped in the ordinary way, but 

 SELL BETTER, for they have the requisite 

 APPEAR.^NCE. The salesman can DRESS 

 up 3 box of Syked fruit quicker and better 

 than where any other wrap is used. THAT 

 means better average prices. If you DOUBT 

 this in any way make us PROVE it — we can. 



The canneries DEMANDED a 

 rebate upon both and THIS season 

 REQUIRED that all fruit shipped 

 them he Syked. Certainly there 

 must be a RE.\SON — the fruit car- 

 ried perfectly. 



Have YOU a car or so of cannery 

 pears yet to move? Why not TEST 

 it out for yourself — if you DO you 

 will use Sykes ALWAYS in the 

 future. 



apples >. Sykes System does NOT smother fresh 

 figs. You have SEEN that the Sykes Wraps 

 CARRY fresh figs safely. Just figure how 

 much MORE valuable is a car of fresh figs 

 than a car of apples. 



BIG VICTORY IN FIGS 



George Sykes, the inventor of the Sykes 

 .System of fruit packing, was called to Fresno, 

 Calif., early this season by the fig growers' 

 organization and requested to invent a special 

 wrap, by the use of which FRESH FIGS might 

 be marketed in the Eastern markets. The 

 Sykes Fig Wrap resulted after many tests. Of 

 course, every one was skeptical — fresh figs had 

 never carried successfully under any system 

 evolved by the experts. 



The Associated Press, under date of June 

 28, told the wonderful story of the arrival 

 of the FIRST C.\R of FRESH FIGS ever 

 seen in Chicago. On the auction block the 

 1188 packages (6 lbs.), averaged $1.81; the 

 remainder of the car a few days later in New 

 York sold for $2.70 package average. General 

 Manager Niswander said: "The price (Chicago 

 sale) is remarkably satisfactory — it is really 

 higher than we had anticipated." The Asso- 

 ciated Press report said; "Owing to the perish- 

 able nature of the fruit its sale this far East 

 has NEVER BEFORE been attempted. The figs 

 stood the trip well and were reported as hav- 

 ing retained their flavor." 



Other shipments arc now being made from 

 the late crop with most satisfying results. 

 Do you wonder why the name Sykes is now 

 widely known in the Fresno district? Just stop 

 and REASON this little point out — ^WHY do 

 you SMOTHER an apple with a close, tight 

 wrap? Are figs any LESS perishable than 



"SYKEING" CALIFORNIA ORANGES 

 Here is a nut to crack which will interest 

 YOU. It may cause you to FIND more real 

 profits in your apples this season. 



Last May the Sykes Orange Safety Separator 

 Wrap was introduced into California. Each 

 packing house foreman was asked to put the 

 wrap under the most severe tests. An ex- 

 perienced orange packer demonstrated the pack 

 and continuously visited each house until 

 EVERY packer knew the system. One house 

 after another tried the new separator wrap in 

 a small way, then on a larger scale, and finally 

 a number ADOPTED it for THIS season's 

 pack. 



It takes 83 wraps to pack a box of oranges. 

 During June Southern California orange houses 

 USED 460,000 wraps; in July, 650,000, and 

 in August the total reached 1,340,000. The 

 INCREASE came largely from REPEAT or- 

 ders. The season's total shows NOW some- 

 thing over 3,000,000 wraps used THIS season. 

 What's the answer? The RIGHT w.ay to pack 

 oranges is NOT to smother them. The RIGHT 

 way to pack apples is NOT to SMOTHER 

 them. If NATURE had intended that fruit 

 should be SMOTHERED she would have pro- 

 vided a second coat or hide. Fruit REQUIRES 

 oxygen, for fruit surely breathes. M.ike your 

 own tests — put an apple in a dark desk drawer 

 and lay another on top of the desk; examine 

 both at the end of a week or so — that OUGHT 

 to POINT THE WAY. 



SPECIAL WRAP FOR EACH 



FRUIT 

 An orange has one kind of hide 

 or skin, an apple another and a 

 pear still another. You can go on 

 down the list of prunes, plums, figs 

 and so on. Each has its own type 

 of skin. Is it LOGICAL that the SAME wrap 

 which has been used for time immemorial 

 should be ADAPTED to ALL kinds of fruit? 

 The meat in the cocoanut in the Sykes Sys- 

 tem is that EACH variety of fruit has had its 

 own SPECIAL type of wrap designed for it 

 and it alone. This has been done by an expert 

 fruit packer, who has experimented for years 

 along scientific lines — YOU get the benefit of 

 his many years' work — and at no cost to you. 



MAY WE SEND YOU PROOFS? 



We have on file a number of recent letters 

 which so fully PROVE all the claims made for 

 the Sykes System that any argument is out of 

 the question-. We will deem it a privilege to 

 mail you copies of these letters along with sam- 

 ples of any type of wrap you may be interested 

 in. Don't take our word for it, but SEE what 

 the other fellow has found out for himself. 

 We are NOT making any point of the SAV- 

 ING in COST of PACKING — you will quickly 

 discover WHERE the Sykes wrap means a 

 PROFIT to YOU. 



DEMANDING SYKES PEAR WRAPS 

 Last season several Canadian canneries 

 bought California pears in lugs, also in pear 

 boxes. As an experiment the shipper packed 

 with Sykes Safety Pear Separator Wrap. One 

 car was shipped unwrapped and another 

 wrapped the usual fashion. 



SYKED ORANGES— 2000 CARS 

 During the FIRST season and in the face of 

 the most critical conditions the Sykes Safety 

 Separator Wrap has been used on over 2000 

 cars — up to August 15. 



That OUGHT to mean something to YOU. 

 If you are at all informed about the California 

 orange deal you will know that California has 

 the reputation for getting the BEST in every- 

 thing from wrap to box. You also know that 

 California fruit is the STANDARD in the 

 Eastern markets when It comes to appearance 

 or dress. No State has such wonderful fruit 

 packing plants with every device known to 

 handle large volume and yet preserve the best 

 appearance. California demands the BEST — 

 and California, you must admit, GETS the 

 RESULTS. 



Just figure It out for yourself — what the 

 Sykes wrap has done for the California fresh 

 fig and then what it has done for the Cali- 

 fornia orange — and all of it THIS season. Is 

 it not possible for YOU to get equally as good 

 RESULTS with your apples? 



EXCLUSIVE DISTRIBUTORS SYKES WRAPS 



BLAKE-McFALL CO., Portland, Oregon 

 AMERICAN PAPER CO., Seattle, Wash. 



SPOKANE PAPER & STATIONERY CO., Spokane, Wash. 

 PACIFIC FOLDING BOX FACTORY, San Francisco 



