Page 12 



BETTER FRUIT 



August, 1921 



The Central Cooperative Marketing Plan 



By The Editor 



FROM present indications the long 

 sought for and desired central co-opera- 

 tive organization to assist in the marketing 

 of box apples grown in the Pacific North- 

 west states may be realized. Although no 

 definite information has been given out 

 as to when the organization will materialize 

 members of the committee who were ap- 

 pointed at the marketing conference at- 

 tended by representatives of the six Pacific 

 Northwest states and held in Portland, 

 July 11, 12 and 13, say that the outlook 

 for such an organization is very favorable. 

 With this in view- it is expected that the 

 organization will be formed some time 

 during the early part of the new year. 



However, whether the proposed central 

 marketing organization materializes or not 

 there is no mistaking the fact that the rep- 

 resentatives of the various co-operative box 

 apple handling associations in the Northwest 

 are thoroughly in earnest in securing at the 

 least a close working agreement that should 

 greatly benefit the industry as a whole. 

 While the concrete results accomplished at 

 the big meeting held in Portland do not 

 loom very large on paper the interests and 

 influences brought together put this im- 

 portant element of the fruit business in 

 much closer touch than it ever has been and 

 seemingly clinched the long entertained 

 idea that it is only by amalgamating their 

 interests that the apple and other deciduous 

 fruitgrowers of the Northwest can attain 

 the greatest degree of success. 



Held under the auspices of the Farm 

 Bureaus of the Northwest the meeting was 

 made notable by an absence of conflict 

 which so frequently characterizes such 

 gatherings, with the result that such action 

 as was taken was constructive and progres- 

 sive. The need for an organization to han- 



dle the combined box apple output of the 

 Northwest was recognized and approved; a 

 committee was appointed to devise a nation- 

 wide advertising campaign and a resolution 

 adopted opposing haphazard methods of 

 legislation in connection with the fruit in- 



dustry. The direct aim of the resolution is 

 to have all contemplated legislation ap- 

 proved by all of the various organizations 

 which will compose the central body before 

 it is submitted for action. 



The committee appointed to perfect an 

 advertising plan is a representative one, be- 

 ing composed of J. A. Warman, manager of 

 the Skookum Packers' Association of Yak- 

 ima; Dwight L. Woodruff, manager of the 



A Dependable Ladder 



Made of clear well seasoned spruce, it is 

 light and strong. 



Designed especially for orchard work 

 with wide spreading side legs and a rod 

 reinforcement under each step. This 

 strong, rigid construction gives your 

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 Hardie ladders and other orchard de- 

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THE HARDIE 



The Hardie Manufacturing Co. 



Portland, Oregon 



55 N. Front Street 



PROTECTS 



"Caro" Protects-"Caro" Prolongs the Life of Fruit-Why? 



CHEMICALLY TREATED, "Caro" from DessiCARE (to dry up) 

 FRUIT MATURITY is retarded by cold or refrigeration and hastened by heat or atmospheric exposure. 

 The soft fibrous silk-like texture of "Caro" provides just sufficient ventilation to retard the ripening process. 

 FRUIT DECOMPOSITION starts from a bruise which opens tiny holes and permits juice to escape and BACTERIA to 

 enter. "Caro" clings closely and dries up the escaping juice. "Caro" ingredients harden the spot, kill the BACTERIA, 

 arrest the decomposition. 

 United States Distributors, AMERICAN SALES AGENCIES CO., 112 Market Street, San Francisco, California 



