To the Apple Growers 

 and Shippers of the 

 Northwest: 



m 



IE ARP2 taking this means of answering in the open 

 Ian extraordinary .538-word telegram sent November 

 [fourth by the President of the Independent Fruit 

 Auction Corporation of New York to apple ship- 

 pers of the Xorthwest. Among other things the telegram 

 objects to the sale of apples at auction. The obvious answer to 

 that telearram is: 



-^-' 



(a) The Auction is daily beating private sale prices. 



(b) lit is most difficult to move apples satisfactorily at pri- 

 vate sale. The President's own Auction is now selling Xorth- 

 western apples at Auction for the accoinit of its own stock- 

 holders. These stockholders, who all have facilities for selling 

 at i^rivate sale, would not sell at Auction if they were not 

 getting better prices than they could get at private sale. 



(c) The Auction is not only selling Northwestern apples, 

 but Northwestern prunes and pears, as well as California 

 deciduous and citrus fruits. 



( d ) The Auction is the only method for complete publicity, 

 for securing the best prices, for securing the greatest distribu- 

 tion, for cutting down sales expenses. 



The Fruit Auction Company 



204 Franklin Street New York 



PRESS OF THE ABCADY COMPANY, PORTLAXD, OREGON 



