February y 1922 



Advertising Apples 



TT IS being felt more and more by those 

 handling the Northwest's boxed apples, 

 that an advertising campaign may be made 

 of great value. This belief crystalized !i 

 the appointment of a committe on adver- 

 tising, at the inter-state conference of 

 horticuturists at Spokane a few weeks 

 ago. This committe is headed by Professor 

 C. I. Lewis of Salem. The other members 

 are: Paul Weyrauch, Walla Walla; C. H. 

 Swigert, Yakima; Dr. H. L. Geary, White 

 Salmon; A. W. Stone, Hood River; David 

 L. Oliver, Wenatchee; J. P. Gray, Nampa. 



There is a feeling. Professor Lewis says, 

 that a somewhat mistaken position has been 

 taken with regard to advertising apples. 

 Advertisements have stressed, first, the 

 brand; second, the northwest apple; third, 

 apples. The correct and more effective 

 method would be to center most on ad- 

 vertising apples in a w.ay to increase con- 

 sumption. Secondly, the American public 

 should be taught that the northwest boxed 

 apple is the finest offered to the trade. 

 In this scheme of things the organizations 

 and private I andlers world hold third place 

 with their ..drtrtising of particular brands. 



In this plan there would be effort to 

 show the American people that apples are 

 a food, not a luxury, and an economical 

 food at that. There would be education 

 also on the varieties the Northwest produces 

 and the seasons for these varieties. Wider 

 consumption of apples through education 

 on new uses of them would be sought. 



The phenomenal success of the Associa- 

 ted Raisin Growers of California in intro- 

 ducing the little red five-cent package of 

 Sun Maid raisins is cited as an example of 

 what may be accomplished. Introduced 

 to the trade only on July 17, 1921, it was 

 reported October 10, that sales of these 

 had amounted to 331,000,000 packages. 

 These equal 2,300,000 cases, or over 

 17,000 tons and had a value of $16,5 00,- 

 000. 



The advertising committee will hold a 

 meeting during this month to take up the 

 problems left to its hands, and its work 

 may have far-reac!iing and very beneficial 

 results- 



Big Apple Crops 



For bigger crops and better fruit 

 spray your trees with Ortho 

 Oil Emulsion and Nitrate of 

 Soda. Ortho combines with 

 nitrate without breaking down. 

 Put your spraying problems 

 up to us. 



Write for Ortho Circular 



BETTER FRUIT 



IV/rANV of our readers may be located where it 

 is possible profitably to raise at least a few 

 turkeys, ducks or geese. Give the matter a little 

 thought and investigation. If you decide to at- 

 tempt the venture with one or more of these fowli 

 go at it with full determination to do it right. It 

 is better not to start with them if you arc to be 

 content with haphazard methods. 



iCALIFORNIAiSPRAY-CHEMICAL 

 llllilllllllllllllllCOMPANY ' 

 I Watsonville" cal 



Address Dept. .p 



Page Twenty-five 



\ CCORDING to Frederick lienz, agricultural 

 "^ agent of the Northern Pacific railroad, 

 formerly known as the "potato king" of the 

 Northwest, his sons will realize .about $30,000 on 

 potatoes produced on their ranch at Toppenish, 

 Wash. The sons farm 320 acres, of which 80 

 acres is cropped to potatoes. The price received 

 has been around $27.50 per ton. 



Figure Your Profit 

 In Apples 



Between big, perfect, sound apples — and knotted, dwarfed, unmarketable fruit 

 the kind caused by aphis injury. 



By the use of 8 cents to 12 cents worth of Black Leaf 40 Nicotine Sulphate per 

 tree, you can control Aphis, Thrips, Leaf Hopper and other soft-bodied sucking 



nisects. 



Just picture the difference in your own 

 orchard between a yield of sound fruit 

 and a crop of knotted and dwarfed 

 "aphis apples." 



Why, a mere handful of these 

 culls will cost you more than 

 the quantity of Black Leaf 40 

 required per tree. 



BLACK 

 LEAF 40 



Nicotine Sulphate 



Ulack Leaf 40 has for many years been the "true and tried" protector of the crops of the 

 progressive growers of the United States and Canada against these insect pests that are so 

 destructive to your orchard profits. 



Send for copies of complete spray chart leaflet and bulletins, with name of nearest Black 

 Leaf 40 dealer. 



Tobacco By-Prodacts & Chemical Corporation 



Incorporated 

 LOUISVILLE, KENTUCKY 



For your Dormant Spray 



DORMOIL 



Especially for Leaf Roller, Scale, Aphis, Blister 

 Mite, Red Spider, etc. 



DORMOIL has been used with remarkable success in Oregon, 

 Washington and Montana. Write for details 



HOOD RIVER SPRAY CO. 



Hood River, Oregon 



RHODES MFG. 



320 S. DIVISION AVE., GRAND RAPIDS, MICH. 



HTHE only 

 pruner 

 made that cuts 

 from both sides of 

 the limb and does not 

 bruise the bark. Made in 

 all styles and sizes. All 

 shears delivered free 

 to your door. 



Write for 

 circular and 

 prices. 



