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BETTER FRUIT 



Publiihcd Uonthly 

 by 



Better Fruit Publishing Company 



Twelfth ind Jefferson Streets 

 PORTLAND, OREGON 



lERROLD OWEN Managing Editor 



ERNEST C. POTTS .•■•■■••■■■« 



C. I. MOODY Advertising Manager 



EASTERN REPRESENTATIVES 

 PAUL W. & GUY F. MINNICK............ 



303 Fifth Ave., New York 



JNO. D. ROSS 608 Otis Bldg., Chicago 



SAN FRANCISCO REPRESENTATIVE 



EDWIN C. WILLIAMS ■■■■■■■■■. 



Hobart Bldg.. San Francisco 



STATE ASSOCIATE EDITORS 

 OREGON— C. I. Lewis, Horticulturist. 

 WASHINGTON— Dr. A. L. Melander, Ento- 

 mologist; O. M. Morris, Horticulturist, Pull- 

 man. , T- . 



COLORADO— C. P. Gillette, Director and Ento- 

 mologist; E. B. House, Irrigation Expert, State 

 Agricultural College, Fort Collins. 



ARIZONA — F. J. Crider, Horticulturist, Tuscon. 



MONTANA— H. Thomber, Victor. 



CALIFORNIA — C. W. Woodworth, Entomolo- 

 gist Berkeley; W. H. Volck, Entomologist, 

 Watsonville; Leon D. Batchelor, Horticulturist, 

 Riverside. . 



INDIANA— H. S. Jackson, Pathologist, Lafayette. 



All Communications should be addressed and 



Remittances made payable to 



BETTER FRUIT PUBLISHING COMPANY 



Subscription Price: 



In the United States, $1.00 per year in advance; 



three years, $2; five years, $3. Canada and 



Foreign, including postage, $2.00, payable in 



American Exchange 



Advertising Rates on Application. 



\'OLUME XVI. NO 9 



Apple-Tree Census 



Nowadays one seldom encount- 

 ers among fruit men that old buga- 

 boo — the conviction that in a few 

 years orchards of the country 

 would be producing far more fruit 

 than could find a market; that over- 

 production through increased acre- 

 age would ruin the industry be- 

 yond recovery. 



It is not the mere fact that for- 

 tuitous circumstances have given 

 fairly good markets for fruits of 

 the Northwest the last few years 

 that has laid low the old bugaboo. 

 Not all readers know or realize it, 

 but it is a fact that could, unmanip- 

 ulated figures point toward de- 

 creased production of apples, which 

 we have particularly in mind. 



The government census shows 

 that in 1920 there were in the 

 United States a little more than 

 115,000,000 apple trees. In 1910 

 there had been 151,000,000 apple 

 trees. In 10 years the decrease 

 amounted to 23.8 per cent. 



Even more vitally to the point: 

 In 1910 there were 60,000,000 

 young apple trees, not yet in bear- 

 ing, while in 1920 there were but 



BETTER FRUIT 



slightly more than 3,000,000 such 

 trees. 



These figures yield abundant en- 

 couragement to the man who thinks. 

 They may rightly bring hesitation 

 on the part of the grower who has 

 been planning on getting out of 

 the game. 



The government's figures are 

 not so divided as to show just where 

 the greatest decrease in number of 

 trees has been taking place. It cer- 

 tainly has not been in the box- 

 apple states of the Northwest. It 

 most certainly has been in old east- 

 ern states where orchardists never 

 learned the real business of grow- 

 ing apples commercially, and where 

 conditions, anyhow, doomed such 

 attempts to failure. 



Every reader can form his own 

 deduction from these facts. How 

 the conclusion can be anything but 

 eminently encouraging is beyond 

 our reasoning powers. 



Value vs. Price 



There is general understanding 

 among our subscribers that Better 

 Fruit is not in that great group of 

 journals known as "farm publica- 

 tions." It is a horticultural publi- 

 cation, of course, but, more specifi- 

 cally, it is to be classed as a tech- 

 nical magaz-ine. As such, it has 

 place with the highly specialized 

 magazines of given industries, 

 trades or professions. 



Such magazines quite uniformly 

 charge $2 to $4 for a year's sub- 

 scription. Better Fruit asks 

 much less for subscriptions than the 

 average of its class. It seeks to 

 give value beyond its cost. Most 

 subscribers so value it, as their let- 

 ters constantly testify. 



A further word about our sub- 

 scription policy: In selling a three- 

 year subscription at $2 or an occa- 

 sional five-year subscripion at $3, 

 we are not, in reality, giving a cut- 

 rate. What we are doing is merely 

 passing on to the subscriber the sav- 

 ings effected. The cost of obtain- 

 ing renewals, whether through so- 

 licitors or letters, is considerable. 

 Book-keeping and mailing list ex- 

 penses on yearly renewals is a fur- 

 ther expense. 



March, 1922 



The friend who subscribes for 

 three years at a time easily saves 

 us the dollar we deduct from his 

 rate. He enables us to taboo solici- 

 tors and premiums and Better 

 Fruit takes pleasure in giving him 

 the fruits of such savings. 



Nuts as Food 



Figures are not at hand for the 

 past decade, but government re- 

 ports show that the use of nuts as 

 food increased 55.7 per cent in the 

 decade of 1900-1910. It is hardly 

 to be doubted that the increase has 

 been proportionate since then. In 

 the big city stores, for instance, it 

 is not uncommon for them to sell 

 tons of salted peanuts in a single 

 day. 



The eating of peanuts cultivates 

 a fondness for most other kinds of 

 nuts. The eating of nuts is not 

 a passing fad. It is a habit that is 

 growing, largely because based 

 upon sound dietetics. On the tables 

 of thousands of American families, 

 nuts are coming to replace meat 

 foods to an increasing extent — as 

 they well may do. 



The point of this for our readers 

 is the fact that the foresighted 

 rancher will do well to plant nut 

 trees. Demand is on the increase 

 and assured for the future. Most 

 of our readers are in the restricted 

 sections where nuts thrive. Those 

 who neglect this opportunity now, 

 we confidently predict, will not live 

 many years before regretting that 

 they did not set out some nut trees. 



Canned Food Week 



National canned foods week is at 

 hand, having been set for March 

 1-8 by the National Canners' As- 

 sociadon. Residents of our fruit 

 sections may not observe the period 

 by doing much purchasing of can- 

 ned goods, but may well lend en- 

 couragement through a word of 

 commendadon to the grocer who 

 makes a special display or other- 

 wise joins in the week's campaign. 



The cannery industry is so in- 

 dmately linked with the fruit in- 

 dustry that no grower should neg- 

 lect an opportunity to give it a 

 boost. 



