Page Fourteen 



BETTER FRUIT 



May, 1922 



BETTER FRUIT 



Publiihed Monthly 

 by 



Better Fruit Publishing Company 



Twelfth tai Jefferson Street! 

 PORTLAND, OREGON 



lERROLD OWEN Managing Editor 



ERNEST C. POTTS Editor 



C. I. MOODY Advertising Manager 



EASTERN REPRESENTATIVES 



PAUL W. & GUY F. MINNICK 



280 Madison Ave. 



JNO. D. ROSS 608 Otis Bldg., Chicago 



SAN FRANCISCO REPRESENTATIVE 



EDWIN C. WILLIAMS 



.Hobart Bldg.. San Francisco 



STATE ASSOCIATE EDITORS 



Oregon— H. P. Brass,' Plant Pathologist. Corval- 

 lis; A. L. Lovett, Entomologist, Corvallis. 



WASHINGTON— Dr. A. L. Melander, Ento- 

 mologist; O. M. Morris, Horticulturist, Pull- 

 man. _ , _ 



COLORADO — C. P. Gillette. Director and Ento- 

 mologist; E. B. House, Irrigation Expert, State 

 Agricultural College, Fort Collins. 



ARIZONA — F. J. Cridcr, Horticulturist, Tuscon. 



MONTAN.\— H. Thomber, Victor. 



CALIFORNIA — C. W. Woodworth, Entomolo- 

 gist, Berkeley; W. H. Volck, Entomologist, 

 Watsonville ; Leon D. Batchelor, Horticulturist, 

 Riverside. 



INDIANA— H. S. Jackso n, Pathologist, Lafayette. 



All Communications should be addressed and 



Remittances made payable to 



BETTER FRUIT PUBLISHING COMPANY 



Subscription Price: 



In the United States, $1.00 per year in advance; 



three years, $2; five years, $3. Canada and 



Foreign, including postage, $2.00, payable in 



American Exchange 



Advertising Rates on Application. 



\'OL. XVI, NO. 11 



New Development Plan 



An inspiration of leaders in 

 Wasco county, Oregon, has led 

 them to form a new development 

 body that will work from a new an- 

 gle. Details of the proposal are 

 sketched in other columns of this 

 issue. 



The plan involves co-operation 

 of city and country interests in 

 maintaining what is known as the 

 Agriculture and Horticulture Bu- 

 reau. As manager of this bureau, 

 has been selected an expert whose 

 chief duty is to be that of advising 

 land owners on the planting of new 

 acreages. In this way there is to be 

 concentration not only on the proper 

 sorts of fruit, but on the best 

 adapted varieties as well. 



Advantages of this plan of or- 

 ganized and co-ordinated plantings 

 are so' obvious as to need no em- 

 phasis. The plan solves a lot of the 

 problems pertaining to production 

 and marketing of berries, fruits and 

 vegetables. For such reason alone 

 it is worth no little effort and ex- 

 pense and a lot of patience. 



The bureau plans no blatant 

 boosting of the district through 

 fancy phamphlets or red-ink adver- 

 tising. That more settlers are 

 wanted and can be accommodated, 

 the bureau promoters admit. To 

 these, of course, is promised oppor- 

 tunity for profitably engaging in 

 the production of fruits and kin- 

 dred crops. But the mission of the 

 bureau is conceived to be that of co- 

 operating with the settler to the end 

 that he may be successful, rather 

 than that of luring a large number 

 to chance success with unguided 

 efforts. 



Operation of the plan is already 

 proving a stimulus to development. 

 Ranchers of the district, backed by 

 expert guidance and assured of im- 

 proved marketing facilities, are 

 clearing and planting new acreages. 

 If the bureau but survives and 

 "carries on," the district seems as- 

 sured of more rapid development 

 and greater prosperity. 



The Wasco idea may well be 

 watched and — if but reasonably 

 successful — copied by other dis- 

 tricts. 



Cold Storage Needs 



Portland very much needs a cold 

 storage unit in connection with its 

 port facilities. Obviously, we take 

 no pride in giving publicity to this 

 fact. It is cited in the hope that all 

 interests concerned may become 

 fully alive to the need; that, for the 

 good of thousands of fruit growers 

 in tributary territory, the need may 

 be filled. 



As every reader knows, the past 

 season witnessed a remarkable in- 

 crease in water shipments of fruits 

 of the Pacific Northwest. We think 

 every reader, sizing up this devel- 

 opment as we do, feels sure the 

 transportation of our fruit over 

 water routes will become more and 

 more extensive. 



It is to be hoped then, that every 

 reasonable facility that will aid in 

 this more economical distribution 

 of fruit products may be provided. 

 Practically all port bodies of Calif- 

 ornia and our two northwestern 

 states have provided cold storage 



facilities as a part of their equip- 

 ment. 



By those who have made the sur- 

 veys and attacked the problem for 

 the Columbia Basin district, it is 

 said the Portland Dock Commis- 

 sion originally stated that it had 

 funds and stood ready to provide 

 adequate cold storage units if the 

 need were shown. Now, it appears, 

 the need seems pretty clearly 

 proven, but the commission is said 

 to report a lack of funds for the 

 purpose. 



Fruit men are more than a little 

 concerned over the situation, as 

 seems only natural under the cir- 

 cumstances. 



Apples $1 Apiece 



A Chicagoan, traveling in Tur- 

 key, discovered that his hotel in 

 Constantinople had a box of Oregon 

 Delicious apples. On ordering one 

 for breakfast he found them "so 

 delicious" that he repeated the order 

 each morning during his stay at the 

 hotel. 



When the traveler came to pay 

 his bill he found that he had been 

 charged 24 piasters per apple, or 

 virtually $1 apiece 



The Chicagoan might well lay 

 claim to having paid the highest 

 price on record for Oregon apples. 

 Instead of making this boast, how- 

 ever, here is what he wrote a 

 friend in relating the experience: 



"I was perfectly satisfied, as they 

 were about the best thing I tasted 

 on that trip." 



Most assuredly a testimonial 

 worth framing! 



Poor Economy 



Hood River County has lost a 

 capable and valued fruit inspector 

 because the commissioners thought 

 it necessary to cut the salary from 

 $3 1 00 to $2400 a year. It may so 

 happen that no serious consequences 

 will result. The commissioners 

 may be fortunate in finding a man 

 of integrity and experience at the 

 lower salary. Most of the growers 

 of the county seem to think the in- 

 finitesimal saving on their taxes 

 may be lost through less efficient in- 

 spection service. 



