^„M,niiii<in> 1 mill iimimili l iiiii nimii <iim ,ii ii. i " m" n mililliiniilimiiiii Ilimimiiiiili I i iiimillliiil iiiin| 



I THE WORLD— OUR ORCHARD | 



= tiij iimniHii oiimmiiiuimiimiia luiiiiiNiiimiimiiiiiiiiiiiiii mm iimmmiMiiiiiiiim i < i mmimimmimimiim mini ii< "n ^ 



I PLAYING THE GAME | 



NEVER in the history of the fruit trade has any concern made heavier losses than we did | 



= last season in the apple deal. This is a matter well known to all the fruit trade of the j 



I United States. It is, therefore, more than gratifying to us to announce the continuance of | 



I our policy of doing business on the same basis, regardless of whether we win or lose. | 



I We do not wish to appear egotistical, nor do we wish to put ourselves on a pedestal of | 



I superiority over our friends and competitors. However, we can look back upon our busi- | 



I ness experience of last year with pride. The policy of this firm is known throughout the | 



I world — wherever a single package of fruit or produce is handled — in a commercial way. j 



I The code of ethics employed by this firm is based upon the American ideal of the square | 



I deal. I 



I When Moses received the ten commandments and brought them from the mountain to I 



I the chosen people, the fruit trade was not taken into consideration. If it had been, we are | 



I quite sure that there would have been woven in much pertaining to the fruit business, and | 



I written thus, to the everlasting honor and glory of a great and grand industry. | 



1. Thou shall play the game straight, irrespective of con- 

 sequences. 



2. Thou shall pay all drafts, regardless of market condi- 

 tions upon arrival of cars. 



3. Thou shall back thy judgment w^ith thine own coin. 



+, Thou shall not turn dovifn any cars, unless thy shipper 

 is actually trying to defraud thee. 



5. Thou shall consider a contract a contract and vyhich is 

 made not to be broken, no matter what the cause. 



6. Thou shall consider thy firm's good name thy biggest 

 asset. 



7. Thou shah consider it a privilege to lose, from time to 

 time, for as long as thou canst take a loss without a 

 kick, thou art a good sport and deserveth success. 



8. Thou shall keep one set of books, so when thy shipper 

 calls on thee and desires to examine thy accounts, then 

 canst look him straight in the face and tell him to go 

 as far as he likes. 



9. Thou shall never overquote the market, thereby giving 

 false witness against thy neighbor, who has trouble* 

 enough of his own and which may induce the husband- 

 man to ship goods to thee which he could have sold at 

 higher prices elsewhere. 



10. Thou shall not covet thy neighbor's business, for there 

 is enough for everybody and then some. 



11. Thou shah particularly take care of the goods sent to 

 thee on consignment by thy fellow man, who may be 

 thousands of miles away from thy business abode, but 

 who depends upon thy honor and wisdom to see that he 

 receives proper compensation for the harvest made by 

 the sweat of his brow. 



By playing the game according to these commandments, thou wilt live long in the land 

 and wilt earn a heritage of which thy sons wUl be proud when thou art laid to rest among thy 

 fathers for, after all, a good name is greater than worldly riches- 



Steinhardt & Kelly 



273-277 Washington Street 



Cordoba 2260 Buenos Aires 

 ARGENTINE 



NEW YORK 



102-106 Warren Street 



Rua de Rosario 102 Rio de Janeiro 

 BRAZIL 



Rocky Ford, Colo. 



Phoenix, Arit. 



Lai CrucM, N. Mei. 



Carlibad, Cat. 

 Brawley, C«l. 

 Tampa, Fla. 



FIELD OFFICES: 



Laredo, Tex. 

 Clearwater, Fla. 

 Calipatria, Cal. 



Yakima, Watk. 

 Wenatchee, Waih. 



=,11111 iiimi I iiiiiii I iiiiiiiiiiiiiii I mil "Ill" iiiiiiiimi i i 'iim iiiimiMiii iiiim ""i" iiiiilllHiiiiiiiiiiiiin: 



