14G THE ALUMNI JOURNAL 



pression, particular attention should be given to obtaining a paper 

 with a uniform finish on both sides of the sheet, as nearly as pos- 

 sible. 



Printing Orders. 



Orders for printing should always be in writing, and if any in- 

 structions are given and accepted by telephone, they should im- 

 mediately be confirmed in writing. If is it not possible to send all 

 of the data in the original order, the omitted portion should be sent 

 in writing at the earliest possible moment. 



Orders should be numbered and dated, and should specify the 

 quantity wanted, give a description such as booklet, catalogue, 

 letterhead, envelope or blank, etc., and in case of books or pam- 

 phlets, a title should be given to define the job, even though later it 

 may be subject to change. 



Time Allowances. 



When your printer or binder makes a fair promise, as to time, 

 don't crowd him to get it quicker ; he may faithfully try to do so, 

 but nine times out of ten he will fail, and while you may critize him 

 and call him dishonest, don't forget that you are a party to the 

 crime. Be reasonable and carefully calculate how much time such 

 a job will require, and you will help him to give you good work, 

 and will not displease or disappoint yourself. 



When you get a promise on certain promises of your own, and 

 then fail to keep them, don't expect him to make up for your lost 

 time, or to sidetrack work of other customers to get yours out at 

 the desired time. You wouldn't like to be sidetracked, neither 

 does the other man. When you make unexpected changes, taking 

 time not allowed for when the original promise was made, don't 

 forget to allow the additional time required to make them. 



Composition. 



Too much care cannot be given to the preparation of manuscript 

 before it is handed to the printer. A few extra hours spent on 

 same, even a day or more, will frequently save many times the cost 

 in author's alterations, which almost invariably occur through over- 

 haste and lack of proper attention in preparing copy. 



Order for Composition. 



Always be particular to give full information in order here 

 stated on all of the following details of composition : 



