C U C. p. ALUMNI JOURNAL 



77 



cidental to it ; yet, trading is the mone.v-making 

 feature of pharmacy. 



The handling of articles which are entirely 

 apart from the real purposes of pharmacy and 

 which may be supplied without the use of 

 pharmaceutical knowledge or pharmaceutical 

 technic, cannot be considered a part of the 

 practice of pharmacy, but, since the purchase 

 and sale of many such commodities are largely 

 made by pharmacists, they may be consistently 

 considered in a treatise on commercial phar- 

 macy, side-lines auxiliary to pharmacy, but not 

 a part of it. This must not make it appear 

 that they must receive different commercial 

 treatment. Drugs and medicines are merchan- 

 dise and subject to exactly the same commer- 

 cial control as the side lines. 



The Science of Commerce. 



If we regard the science of any subject to 

 be the exact truth concerning that subject, so 

 far as the truth has been discovered, then we 

 may very properly regard the truth that may 

 be learned about commercial things and doings 

 as the science of commerce. And this real 

 scientific knowledge to be had about trade and 

 trading, bears the same favorable relationship 

 to haphazard knowledge of such practices that 

 the true and accurate knowledge of chemistry 

 bears to the superficial kind that is learned 

 in practice without training. The real, truth- 

 ful knowledge of commercial practices is the 

 kind that we should try to acquire, in spite 

 of the fact that what w-e call commercial phar- 

 macy, necessarily, deals with money getting, 

 with profit making and is largely influenced 

 by such considerations. 



Regarding the different classes of pharma- 

 cists, while it is true that there are qualified 

 pharmacists and assistant pharmacists, propri- 

 etors, managers and clerks, the commercial line 

 dividing any one of these classes from another 

 is generally imperceptible. Therefore and be- 

 cause members of these several classes are 

 constantly changing their relative positions, no 

 attempt will be made, in this treatise, to pro- 

 vide special teachings for any particular class 

 of pharmacists. 



The General and Far-reaching Usefulne.ss 

 OF Commercial Pharmacy. 



Those who are just beginning the study of 

 pharmacy should gain, as rapidly as possible, 



commercial knowledge similar to that which 

 may be acquired from the following pages, 

 because the possession of some such knowl- 

 edge will not only prepare them for promotion, 

 but its use and application will greatly assist 

 in securing the promotion and the greater 

 financial reward that every properly con- 

 structed person desires. 



To the registered pharmacist and salesman, 

 it will be, for the same reason, most helpful 

 and, to the manager, proprietor, member of 

 a firm, or officer of a corporation, commercial 

 accomplishments are, unquestionably, neces- 

 sary, and, since a great many retail pharma- 

 cists develop into jobbers and manufacturing 

 pharmacists, who tiiust follow good business 

 principles, this training, which is meant to be 

 fundamental, will serve admirably as prepara- 

 tion for these larger fields of commercial 

 activity. 



Fundamentals: The Adoption of Stand- 

 ards; Forming Models for Imitation. 



The very first and, by all means, the most 

 important move that a student of pharmacy 

 should make, is the one which will establish 

 standards for himself. He should fix in his 

 mind models with which he may compare him- 

 self by which he may ascertain his needs, dis- 

 cover his short-comings, and test his progress. 

 Without these standards of models and with- 

 out these comparisons, he will be unable to 

 know how he should appear and act, or what 

 he s-hould study and how much he should 

 know. While at school, standards of stud}* are 

 fixed for him, but, when he has successfully 

 passed out of college, in addition to the stand- 

 ards for his personality, which he has already 

 adopted, he must also create, for himself, 

 social and business standards of excellence. ' 



The Fixing of Standards. 



Xothing so greatly affects the progress and 

 success of an individual as do the standards 

 or models he has set up for himself, and these 

 must be many, including those of : carriage, 

 manners, cleanliness, conversation and charac- 

 ter, in addition to educational and technical 

 standards. 



When looking for these, especially for 

 standards relating to our own personalities, 

 we should often go out beyond our own homes 

 and out bevond our own circle of friends and 



