Marketing Problem as a Whole — Conclusions 69 



summated through the association with no reorganization whatever 

 should make the idea appeal to those who believe that marketing condi- 

 tions in the Salt River Valley should receive the scrutiny and attention 

 of someone competent to care for such matters. 



Conclusions The commercial problem is one of the most import- 

 ant and is economically of such nature that it can be solved by the 

 producers themselves. Briefly summarized, the principal problems 

 are ( i ) the present inability of growers to supply dependable quantities 

 to buyers who desire to negotiate for such products year after year; 

 (2) the lack of grading and standardization which now prevails 

 throughout the entire district and applies to practically all farm 

 products; (3) the serious lack of consolidation of the annual output 

 to enable growers to place surplus products in outside markets. The 

 solution of the first problem will come with the stabilizing of cropping 

 plans. It is an illuminating fact that the agriculture of the Valley is 

 now actively in process of being standardized and within a compara- 

 tively short time it is altogether probable that a more or less permanent 

 cropping system will be in effect throughout the Valley, because gen- 

 eral conditions are making it necessary for producers to unify their 

 plans. The question of better grades and standards, and plans for the 

 consolidation of products for large lot shipping, will result from more 

 complete co-operative action on the part of the farmers in the Valley, 

 who will not be long in realizing that the individual can stand alone no 

 more advantageously in the Salt River Valley than in any other district 

 as distant from large markets. 



