Marketing Problem as a Whole 6i 



tfither in Arizona or New Mexico. Large quantities of miscellaneous 

 farm products are produced in a small way in the Valley which have 

 a considerable aggregate value and which are sold within the State. 

 The very fact that these products are produced in small individual lots 

 makes it imperative that the local market be utilized as extensively as 

 possible. 



The advantages of the local markets of the State should be obvi- 

 ous to the small producer in particular. As a rule, these markets 

 (lesire good commercial packs and grades, but arc not so insistent on 

 fancy packs and careful grading as are the larger markets further 

 East. The comparatively short haul necessary to place products in 

 these markets, coupled with the correspondingly small express rates, 

 have made these markets seem attractive to the small shipper. As a 

 matter of fact, the mining towns, while consuming large quantities 

 iinnually, prefer to have their products in relatively small quantities at 

 regular intervals. Except for a few of the staple products they are 

 important as 1. c. 1. markets and are so used by producers. 



It is doubtful if many of the shippers who use these markets 

 realize the total quantities which they ordinarily consume. In 1916 

 10 small mining towns, selected at random along one railroad north 

 of the Valley, used a total of 251 cars of flour and feed. During the 

 same year four of these same towns used a total of 60 cars of fruits 

 and vegetables, in addition to the large quantities of these products 

 received in less than carload lots. x\gain referring to 1916 figures, it 

 is found that 10 of these towns used 445 cars of hay, while during the 

 same year 18 towns along this line used a total of 161 cars of grain. 

 All of these towns have relatively small populations and are not among 

 the important mining centers in the State, which use still larger quan- 

 tities of all classes of farm products. The volume of business handled 

 in some of the larger towns may be inferred from the statement that 

 in 1916 about 222 carloads of fruits and vegetables were unloaded in 

 Bisbee alone, exclusive of the large quantity which came to this city 

 in small lots. Records show that the mining district around Ray 

 received 30 cars of fruits and vegetables from Phoenix during the first 

 nine months of 1917. The above figures have been selected more or 

 less at random in order to emphasize the fact that the importance of 

 the mining towns in Arizona as markets should not be underestimated 

 by the producers in any part of the State. As a matter of fact, these 

 towns secure only a small fraction of their products from the Salt 

 River Valley. Most of the fruit and vegetable supply of these towns 



