528 Bulletin 94 



THE FUTURE OUTLOOK 



The ideal climatic and soil conditions for olive culture found in 

 this State strongly indicate that Arizona will become one of the great 

 olive-producing centers of the world. This assertion is further sup- 

 ported by the fact that this State does not have the serious insects and 

 diseases that hinder certain phases of olive production in other coun- 

 tries. In the olive-growing districts of the Old World it is not possible 

 to make satisfactory ripe pickles on account of the destructive olive 

 fly; and in California, particularly within range of ocean influences, 

 the black scale is a serious menace to olive orchards. With our present 

 system, of quarantine, it is unlikely that these pests will become estab- 

 lished here. 



The rather lengthy harvest period of the olive and the delightful 

 weather that prevails in southern Arizona at this season, together with 

 the fact that the fruit is not dit^cult to gather, makes it possible for 

 the grower (if he desires) to do much of the work of picking; also. 

 the crop is often sold on the trees. This materially reduces the casli 

 outlay incident to handling an olive orcharrl anrl adds to tlie attrac- 

 tiveness of olive growing as a business. 



Arizona olives are unexcelled in quality, size, and attractiveness. 

 Moreover, the American people are beginning to appreciate the food 

 value of and to acquire a taste for pickled ripe olives, as is evidenced 

 by the demand for them on the local and eastern markets. Apparently 

 the greatest possibilities in this industry lie in the production of ripe 

 olives with oil as a major by-product. Our growers have an excellent 

 opportunity to build up a large, substantial industry in the field of olive 

 culture. A forward step in this direction would consist in the forma- 

 tion of efiicient co-operative growers' organizations which would insure 

 the output of a first-class, thoroughly standardized product. GDnser- 

 vative advertising and the employment of an experienced sales manager 

 would complete the general machinery for the profitable handling of a 

 much increased acreage. 



