October, 1920 



BETTER FRUIT 



Page 29 



a box of apples of half the weight a propor- 

 tionate increase. This means that the fruit 

 must be sold to the consumer at such an in- 

 creased figure in order to insure the grower 

 a reasonable profit that fruitmen believe that 

 the Northwest fruit industry will be seriously 

 injured. 



The maximum control prices on apples, 

 which will go into effect on November 15th 

 in England, is as follows: Home-grown ap- 

 ples, first owners' price, 63 shillings per hun- 

 dredweight ; imported apples, first owners' 

 price, Nova Scotia, 62 shillings per barrel; 

 Canadian, Maine, Virginian and Western States, 

 68 shillings per barrel ; British Columbia, 

 Washington. Californian, Oregon and Aus- 

 tralasian, 21 shillings 6 pence per case of not 

 less than 37 pounds; British Columbian, 

 Washington, Californian, Oregon and Aus- 

 tralasian, 23 » shillings 6 pence per case of 

 not less than 40 pounds. Any variety of im- 

 ported apples, 60 shillings per hundredweight. 



Ridley & Houlding, of London, England, 

 who have made a specialty of handling box 

 apples from the Northwest for several years, 

 are again in the field this year, and with 

 other English importers are reaching out for 

 increased tonnage. This firm, which handles 

 apples from any part of the globe where they 

 are grown, has recently issued an attractive 

 booklet showing views of the salesrooms. In 

 one of these views is shown a room with 

 large piles of box apples being offered to the 

 trade. In contrast to this, on the opposite 

 page, is a picture of the domestic apple hand- 

 ling room, where the apples are packed in 

 basket hampers. These hampers, which are 

 round with a flat top and bottom, have a lid 

 attached, and when emptied by the retailer, 

 are returned to the jobber, who has his name 

 painted on them in big letters. Other views 

 in the booklet contain pictures of the private 

 offices of Mr. Ridley and Mr. Houlding at 

 their desks, the accounting room and other 

 sections of the big establishment. 



The Eastern cranberry crop will bring $10.00 

 per barrel this year, according to Cape Cod, 

 Mass., growers who figure that the additional 

 cost of labor and containers make it necessary 

 for them to bring this price. At this figure 

 Pacific Coast cranberry men are expecting a 

 price fully in proportion to that of the East- 

 ern berry. 



What They Are Doing in 

 California 



Desiring to make unassailable their position 

 as a strictly legitimate non-profit co-operative 

 growers' selling organization, and in an at- 

 tempt to comply in every way with the spirit 

 as well as the letter of both Federal and 

 State laws governing growers' co-operative 

 marketing associations, the Board of Direc- 

 tors and Trustees of the California Prune and 

 Apricot Growers, Inc., voted recently to change 

 the form of their organization from a cor- 

 poration to a non-capital stock association. 



Reorganization of the California Prune and 

 Apricot Growers, Inc., along these lines will, 

 according to a statement issued by the asso- 

 ciation, be begun immediately by altering the 

 form of contract now signed by the growers 

 when they join the association. The reorgan- 

 ization will be completed by 1922, when all 

 of the present contracts held by the associa- 

 tion with its 10,000 grower members expire. 



H. G. Coykendall, General Manager of the 

 association, says that the reorganization plans 

 voted by the California Prune and Apricot 

 Growers, Inc., were in no way influenced by 

 the suit filed in Los Angeles by the Federal 

 Trade Commission asking for the dissolution 

 of the California Associated Raisin Company 

 on the grounds that it was a monopoly in 

 violation of the Sherman anti-trust law. 



Coykendall explained that the changes to 

 be made by the California Prune and Apricot 

 Growers, Inc.. were the result of a series of 

 informal conferences held between the rep- 

 resentatives of the association and the Fed- 

 eral Trade Commission. At these meetings, 

 which began last February and have extended 

 over the intervening seven months, Coykendall 

 said there was a frank and open discussion as 



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