March, 1921 



BETTER FRUIT 



Page 13 



BERRY 

 PLANTS 



Of all Standard Commercial Vari- 

 eties, for immediate shipment. Write 

 us for prices and submit your wants. 



Twenty- Five Years in Business 



All plants first class, carefully graded 

 and packed and grown from record 

 producing vines, sure to give satis- 

 faction. 



Stock grown on contract for next 

 season's delivery. 



M. J. MONIZ 



Berry Specialist 

 Sebastopol, California 



The Nursery Business 



By C. A. Tonneson, Executive Secretary Pacific 

 Coast Association of Nurserymen. 



THE nursery business as it exists at 

 the present time is a development 

 of the propagation of trees and plants 

 to meet the requirements of the domes- 

 tic and commercial planters all over the 

 country. In the early stages the nurs- 

 eryman grew only a small block of the 

 kinds of trees required in his imme- 

 diate vicinity. Expenses were nominal, 

 risks and hazzards not considered. With 

 the development of commerce the de- 

 mand for nursery products expanded, 

 orders coming from innumerable inter- 

 state localities and nurseries naturally 

 became both manufacturing industries 

 and selling concerns on an increasing- 

 ly large scale. 



It naturally transpired that a con- 

 siderable number of the good propa- 

 gators were not skilled in business mat- 

 ters and therefore unable to fill re- 

 quirements of an efficient distributing 

 system. Others knew how, also, to do 

 the selling but were unable to handle 

 properly both departments of the voca- 

 tion. Many of those engaged in the 

 work therefore, gave attention only to 

 the growing and sold at low wholesale 

 prices to parties who developed the 

 business of selling and distributing. 

 The result was that responsibility for 

 an ideal product was not definitely 

 fixed. In some cases unscrupulous dis- 

 tributors would buy from growers 

 whose methods were more or less defi- 

 cient, because their prices were lower 

 than those of others who observed 

 painstaking methods and in cases where 

 these distributors did their own assem- 

 bling and filling of orders, labels 

 would sometimes get mixed. This 

 created dissatisfaction on the part of 

 planters and caused a reflection on the 

 entire nursery vocation. In later years 

 reputable nurserymen realizing that a 

 reform was necessary have devised 

 methods whereby the growing, the sale 

 and distribution might remain under 

 their control until the products were in 

 the hands of planters. This reform has 

 not been an easy job and considering 

 the thousands of acres of commercial 



orchards planted and the small per 

 cent of mistakes which have occurred 

 their endeavors show good results. 



But for years previous and up to the 

 world war the nursery business was 

 hampered because of both indifference 

 and ignorance on the part of some prop- 

 agators as to the requirements and the 

 actual expense incurred in the produc- 

 tion of reliable products. This caused 

 a selling price in many cases too low 

 for the production of a standard and 

 satisfactory product, the few cents 

 thought to be saved by the buyer in 

 reality causing him dissatisfaction. 



At a recent meeting of the Pacific 

 Coast Association of Nurserymen action 



was taken to eliminate as far as possi- 

 ble, every element of inefficiency. A 

 standard of ethics was adopted, now 

 bearing the signatures of a majority of 

 leading nurserymen on the coast and 

 of some of the states east, which sig- 

 nifies all reasonable endeavor to con- 

 form to sound and approved methods 

 and square dealing as implied in their 

 trade mark, "Dependable Nursery Prod- 

 ucts." 



This cooperative endeavor also in- 

 cludes a fight against unscrupulous 

 schemes and fakers, and against care- 

 lessness in any matter that may work 

 to the detriment of the valuable horti- 

 cultural industries of this country. 



^HONORBILT" » 



*MakeProfife 

 MoreCerfain" 



SPRAYING is in order — Dormant spraying is already 

 being carried on in many localities — soon will 

 come the general activities now universally in- 

 dulged in during bud and blossom time — following this, 

 a repetition of the work during summer months com- 

 pletes the cycle of protection. 



If the new MYERS AUTOMATIC POWER SPRAY RIG 

 pictured in the scene above is of too great a capacity for vour 

 spraying work you will find among the other stvles of MYERS 

 SPRAY PUMPS manv types suited to your spraying needs. 



The MYERS LINE is wonderfully comolete and covers every 

 phase of spraying. And don't forget MYERS SPRAY PUMPS 

 and ACCESSORIES from the smallest Atomizer. Knapsack and 

 Bucket Pump, to the medium Barrel Pumps and complete Hand 

 Outfits, up to the medium and large capacity Power Pumps 

 and complete Power Rigs, regardless of style, size or capacity 

 are dependable, fully proven ; nd known for the results they pro* 

 duce. And not only one style of each of the sizes but in most 

 cases several reliable types equipped with the best of hose, tested 

 nozzles and fittings, await vour choice. 



You will make your SPRAYING PROFITS MORE CERTAIN 

 this year if you use a 

 MYERS "Honor-But" 

 SPRAY PUMP to do 

 your spraying, white- 

 washing, coldwater 

 g and disin- 

 fectii 



xaaii.it,, 1 



No. SP21 Catalog, just 

 off the press, mailed 

 free to anyone. Addr 

 Department 135. 



HaTgmMTBSfiESi 



ASHLAND PUrVIPAND HAY TOOL. WORKS. 

 ALBANY HARRISBURG-MILWAUKEE-CEDARRAPIDS-ST. LOUIS-KANSAS CITr-NEW YORK 



Pacific Northwest 

 Distributors 



Portland, Oregon 

 Spokane, Wash. 



BUY FROM THE LOCAL MITCHELL DEALER 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



