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BETTER FRUIT 



May, 1921 



Twentieth Anniversary 



THE 1921 BLUE BOOK 



IS READY! 



— It Is the Best Ever 



The painstaking work of our 50,000 carefully selected local correspondents, I 3 experienced 

 traveling field men, and 75 skilled office employes is well reflected in the up-to-the-minuteness 

 and accuracy of our ratings. 



The 1921 Blue Book contains hundreds of new shipping towns, showing the shippers in those 

 towns, as well as many new shippers, receivers, commission merchants, brokers, jobbers, etc. in 

 old towns, with full ratings on all. The shipping indices, Law Digest, Trading Rules and 

 Grades, Brokerage Rates, and other encyclopedic information has been brought up to date. 



The twenty years of ancient history accumulated in our files, coupled with the continuous re- 

 vision of our ratings— OUR RATINGS ARE IN A CONSTANT STATE OF REVISION— 

 make our ratings the safest guide in existence for the fruit and produce trade. Every credit man 

 knows that antecendent information is one of the most vital fundamentals of credit, and hence, 

 ratings. Authoritative antecedents can only be gathered at the time of happening. When gathered 

 later they are hearsay and hence are not as dependable. During twenty years of endeavor we 

 have carefully assembled and verified the history of the handlers of the perishable products 

 of the farm and orchard, and our entire organization is busy the year round doing just this, 

 keeping our Produce Reporter Members posted up-to-the-minute at all times. 



The "BLUE BOOK", while a vital part of Produce Reporter Service, is by no means all there is to 

 it. Membership Service consists of: 



Blue Book Detailed Reports Inspections Arbitrations 



Credit Sheet Weekly Legal Advice Adjustments Railroad Claims 



Supplement Quarterly Business Advice Collections Exchange Bulletin 



Each one of the features is essential to your business and especially in this year — of low com- 

 mercial morality — when many of those who were stable and reliable a few months ago are near 

 the rocks and an unusual number of difficulties are arising daily. Great credit discrimination 

 is essential NOW, so get the national authority — the well and reliably known Blue Book and at- 

 tendant service. 



THE PRICE OF FULL MEMBERSHIP HAS BEEN $85 SINCE 1908 



Produce Reporter Company 



Chicago, Illinois 



Los Angeles San Francisco 



Detroit Philadelphia 



VHF.N WRITING ADVERTISERS MENTION BETTER FRUIT 



