May, 1921 



BETTER FRUIT 



Page 21 



Our New Water Export 

 Gateway 



By Charles A. Malboeuf 



NINETEEN hundred and twenty 

 marked the inauguration of direct 

 water service between Pacific Coast 

 ports and Europe. As a starter some 

 300,000 boxes of Northwest and Cali- 

 fornia apples were shipped to British 

 and Holland markets by steamer under 

 refrigeration, and reached their respec- 

 tive destinations under record condi- 

 tions that challenge admiration. 



The average time between loading 

 and discharging ports was thirty days, 

 and the amount of cooperage required 

 at unloading ports did not exceed three 

 boxes per one thousand. The condi- 

 tion of the fruit on arrival, which was 

 confirmed by subsequent inspection on 

 the markets, was ideal. It did not suf- 

 fer deterioration in the cold storage 

 chambers of the vessel any more than it 

 would have in the most efficient cold 

 storage plant at shipping point. 



Service begets service to the same 

 degree as results beget results. The 

 man who originated that axiomatic ex- 

 pression, while he perhaps did not say 

 so aloud, or write it down for public 

 benefit, evidently had the idea of effi- 

 ciency tagged on to it in his own mind. 

 It is certain that to have accomplished 

 such results as the Holland-America 

 line have displayed in their initial ef- 

 forts, efficient management of the high- 

 est order played a very important part. 



There has been a lot of talk about 

 export markets and direct steamer 

 service. Here it is already established 

 and its first season finished in a fashion 

 I think any one will agree surpasses 

 our most earnest hope. Better still, we 

 will have a second line of refrigerator 

 vessels of the most up-to-date type, the 

 Royal Mail Steam Packet line, to help 

 move the 1921 crop. This service with 

 that of the Holland-America, will give 

 to Pacific Coast fruit districts, a total 

 cold storage space of upwards of 500,- 

 000 boxes of apples. 



London, Liverpool, Antwerp, Amster- 

 dam. Rotterdam, Havre, Hamburg and 

 other European markets will be reached 

 direct through this new element in 

 transportation. Sailings will be every 

 three weeks early in the shipping sea- 

 son and during the heavy periods of 

 movement, approximately every two 

 weeks. Allowing three round trips per 

 vessel, this service will provide a carrv- 

 ing capacity for the combined fleets of 

 around our and one-half million boxes 

 of apples for the season. 



Granting that these schedules will be 

 carried out. as we have every reason to 

 believe they will, we can readily per- 

 ceive the great possibilities now within 



mmitG amble wiih 

 ese Fellows 



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IS 



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iiitu] 



esse* 



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~SanFi ancisco ,<fe\ 



^aoamento 



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Fresrta 



Portland " 



Seattle 



Tacoma 



our grasp for the development of for- 

 eign trade which were so effectually 

 hampered by our former indirect facili- 

 ties. Certainly this is the beginning 

 of a vast change in our exporting sys- 

 tem and although the change is a sudden 

 one, there is no reason why we should 



not put it into effect and strike our 

 gait right off the bat this very season. 



Up to March 26 New York state had 

 shipped 20.000 more barrels of apples 

 than at the corresponding date last sea 

 son. 



