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Missouri Agricultural Report. 



THE MISSION OF ROSE. 



The 12-year record of Rose and her pioneer identification with 

 these discoveries (all made by weighing and testing the milk of 

 individual cows throughout the year) have given Rose a distinct mis- 

 sion to dairymen everywhere — a mission of far more value than 

 the tons of milk she gave and the dollars she returned her owner. 

 And this is her message : "In almost every dairy herd are several 

 very good and several very poor cows, but the dairyman doesn't 

 know how good or how poor they are. The difference is surprising 

 and vital to the dairy business. It is the difference between success 

 and failure — between poverty and plenty. Find out what each cow 

 is doing — or isn't doing — (by weighing and testing her milk). 

 Keep the good cows and keep no others." 



Let the memory and record of Rose ever stand, first, for a 

 definite knowledge of this difference in production, and second, for 

 a settled policy of improvement of the herd. Standing for this, Rose 

 will yet save the dairymen who are milking the million cows of 

 Illinois 4,000 times $1,200 in twelve years. 



WHOLE HERD BROUGHT UP TO 307 POUNDS. 

 BUTTER FAT PER COW BY TESTING AND WEEDING OUT POOR COWS. 



*For 11 months. 



