322 Missouri Agricultural Report. 



all, that is to be considered, and the manner of putting that fair 

 before the public, that it may appeal to them as a form of enter- 

 tainment educationally, is all important. 



I know of a fair held last year, and a very successful fair as 

 the general run of fairs go, where the stockholders went down in 

 their pockets and made up a deficit, and for some reason, hard 

 to understand, the newspaper in the town in which this fair was 

 held absolutely did not do any of the printing for that fair; the 

 newspaper didn't even print the premium list. I know of many 

 newspapers which carry as free reading notices column after 

 column of matter. I doubt the wisdom of such an arrangement 

 where the home paper is given none of the local fair advertising. 

 Why was this catalog printed away from home? It might have 

 been because some foreign plant offered to do the work for a 

 few cents less. Maybe the new^spaper had an advertising rate 

 that some of the officers thought a little high, so did not adver- 

 tise in it. Whatever the trouble, there was a lack of co-opera- 

 tion that went against that fair. As a matter of fact, the news- 

 paper of that community is as important and progressive as is 

 any other single enterprise. The newspaper is entitled to be one 

 of the most important co-operators of the fair. In this connec- 

 tion I would say that a newspaper to be a newspaper is a little bit 

 in advance of the community it represents, and the same is true 

 of a county fair. 



I only wish I were able to make plain the fact that there is 

 an absolute necessity for co-operation between the county press 

 and the county fair management. It seems to me that there is 

 a union there that absolutely should be most compact in every 

 way. I firmly believe that in so far as advertising of county 

 fairs is concerned it is best cared for through your county press, 

 and I am quite sure that is best cared for where you have the 

 co-operation that should be and will exist if the county press is 

 taken into the proposition, and I am sure that along these lines 

 there is a great advantage to be gained. 



As secretary of the Missouri Saddle Horse Breeders' Asso- 

 ciation I am greatly interested in the promotion of the Missouri 

 saddle horse, and we have had your co-operation in the past and 

 we respectfully solicit it for the future. We have placed the Mis- 

 souri saddle horse in a position that is absolutely unexcelled. 

 We are far in the lead of every state in the Union. The eyes of 

 the world now turn to Missouri as the saddle horse State, and a 

 great deal of this has been brought about through the offering 



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