Missouri State Dairy Association. 393 



First — Through the Blue Valley Bulletin, a 24-page 

 monthly dairy paper, which is sent free to shippers. An effort 

 is made to make this entertaining as well as instructive, keeping 

 in mind the fact that a paper must be read before it can be 

 effective. 



Second — Through traveling representatives who are trained 

 to give helpful suggestions, not only in regard to quality of prod- 

 uct, but as to feeding cattle, etc., etc. These men are kept 

 posted regarding the quality of cream received from each patron 

 so that in calling at the shipper's home he can give intelligent 

 information to him. 



Third — Through correspondence by competent authority 

 on breeding and feeding cattle and kindred subjects. This 

 feature of the work has been exceedingly productive of good 

 results and is developing from year to year. 



Fourth — Through special bulletins on important subjects 

 of dairying and on correct dairy events such as pending oleo- 

 margarine legislation, etc. 



Fifth — Through a sort of exchange bureau or clearing 

 house by which patrons with dairy animals to sell or others 

 wishing to buy are brought into contact. 



Sixth — -Through co-operation with dairy school extension 

 movements and similar institutions. 



Seventh — Through holding stereopticon dairy meetings con- 

 sisting of an afternoon or evening program of entertainment 

 and instruction on selection of cows, dairy barn construction, 

 feeds, the silo, handling of dairy products, cream markets, 



These meetings are held mostly during the winter months, 

 and last winter more than 40,000 farmers, by actual count, 

 were in attendance. 



Inasmuch as the kind of educational work we are endeavor- 

 ing to do in all of the different lines finds expression in these 

 stereopticon meetings, it might be well for me to mention the 

 points we endeavor to emphasize at these meetings. 



We point out that there are three kinds of cattle: 



First — The kind that eats lots of feed and gives lots of milk — 

 the kind for the dairy farmer. 



Second — The kind that eats lots of feed and produces beef 

 most cheaply — the kind for the exclusive beef man. 



Third — The kind that eats lots of feed, and the Lord only 

 knows what they do with it — the kind to weed out of the herd. 



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