400 Missouri Agricultural Report. 



spend the time necessary to study conditions in order to give 

 valuable business advice, and in some cases are not familiar 

 with the dollars and cents end of the creamery business. Their 

 enthusiasm has thus been the cause of starting creameries that 

 failed after a few months' operation. 



The local creamery is founded on sentiment, and this is a 

 poor basis upon which to build an industry unless that sen- 

 timent is supplemented with enough cream to make a successful 

 business and good business management. 



Fourth — Centralized Creameries. Under this head we put 

 those creameries that are out to get a large volume of business, 

 through cream stations and cream wagon routes, centralizing a 

 large volume of business in one place. These stations or routes 

 are convenient for the farmer, and many farmers choose to take 

 a lower price for their product in order to enjoy the convenience 

 of having the cream wagon call at their doors or to take any 

 quantity of cream they may have to sell to the local buyer 

 almost any time of the day or night. Of course, the expense 

 of gathering and hauling cream to the creamery must all come 

 out of the farmer's cream, and if he is to enjoy the convenience 

 of them he must not complain about footing the bill. 



Fifth — Hand Separator Shipping Creameries. Under this 

 head we place those creameries which receive only direct ship- 

 ments of cream. The farmer ships his cream himself, and many 

 farmers prefer to do this and get more for their product. 



The argument in favor of these different systems and the 

 farmers' reasons for patronizing them are familiar to all of you, 

 and I have mentioned the different markets simply to point out 

 the trend of our educational work as far as it relates to this ques- 

 tion of markets. We contend that the dairy business will develop 

 just in proportion to the satisfaction the farmer feels over his 

 end of the business. There is mighty little sentiment in the 

 dairy business with the average farmer. He is out to get all 

 the cash he can, and we don't blame him a bit. When he gets 

 good results for his labor and investment he is going to become 

 more interested in the business, and this holds true in all lines 

 of his farm work, and if we are to encourage him in the pro- 

 duction of more dairy products we must increase his interest 

 in dairying by paying him a price for his cream that will give 

 him just returns. The sooner all of us, farmers and creamery- 

 men, realize that this dairy business, either in the production 

 or manufacturing end, must be run on economic, sound business 



