534 Missouri Agricultural Report. 



to do it — a proper combination sale would do so. The com- 

 bination sale can damn you or make you. If you let every 

 fellow put in what he wants it will damn you. If you will not 

 accept anything that is not meritorious you will still get enough 

 of the plainer sorts. You must work the sale system out for your- 

 selves. The Experiment Station here is the best place to hold 

 your combination sale. 



PUBLICITY FOR THE HORSE WITH A "PULL". 



(T. W. Morse, of "The American Breeder," Kansas City.) 



The draft horse from the standpoint of most draft horse 

 producers has to be considered under three important heads: 

 as a source of farm power, as a commercial commodity, and as 

 an agricultural institution. Publicity to fully -meet the merits 

 and needs of the draft horse in this broader sense must go farther 

 than merely to find a buyer for this or that particular animal 

 which one may have for sale. It must make the draft horse 

 as an institution better understood, more highly thought of 

 and more generally talked of. To do this and to do it right 

 his merits as a source of farm power and as a commercial com- 

 modity must be played up and proven beyond any possibility 

 of doubt. The publicity that brings this about must interest 

 your neighbor to come to you and learn where he can get some 

 good stock like your own. It must make your banker willing 

 to carry some enterprising young farmer for enough money 

 to get started with a few money-making draft mares of his 

 own. It must teach the street corner talent the facts in the 

 case to the extent that when they get together to settle the future 

 of the horse business they do not talk against the best interests 

 of the community off of which they make their living. 



It must impress your local editor until you find him short- 

 ening his editorials on "Free Trade" and the "Philippine 

 Policy;" cutting out his neighborhood gossip and boiling down 

 his eulogies of "Popular Citizens" in order to get space enough- 

 to tell whose geldings and what kind brought the most money 

 from the horse buyer, what kind of mares it takes to raise the 

 first prize mules Mr. So-and-So showed at Kansas City, and to 

 give interesting and intelligible accounts of the neighborhood 

 colt shows and of the draft horse exhibits at the county fairs. 



It must appeal to the school teacher and reach her or him 

 in such form that appropriate use can be made of it in the class- 



