Missouri Draft Horse Breeders' Association. 535 



room, and through its use the smaller sons and daughters be 

 given a better idea of the nature and dignity of the farm's busi- 

 ness as well as of its opportunities. 



It must commend the subject of its propaganda to the girls 

 in the country until, in their confidence that it is the draft 

 horse which in the long run buys the auto, they feel no slight 

 of having to take an occasional buggy ride behind a team more 

 marked for stability than for speed. 



It should bring into the life of your son the profit in dollars, 

 the excitement of competing and excelling, and the satisfaction 

 of always seeing something better ahead, without which no 

 real live, red-blooded boy stays contendedly on the farm ex- 

 cepting from a strong sense of duty. 



It must carry to your "better half" such assurance of the 

 permanence of the business as will forestall all apprehension on 

 her part when you find it necessary to take a big roll of yellow- 

 back bills and start out in search of a new stallion to head your 

 herd of mares. 



In fact, the arguments of this publicity must become so 

 much a part of you that you live them every day of your life; 

 that they will be reflected in the polish of the harness your 

 road team wears; in the good-conditioned coats of your mares 

 and colts and the high quality of your stallion; in the soundness 

 and integrity of your methods and in the business prosperity 

 which almost certainly attends a wise, conservative and com- 

 petent application of correct draft horse ideals and practices. 



In many a community at first the whole neighborhood 

 and the cook had to be convinced, but it surely came if the 

 pioneer himself was able to start w4th good material, knew 

 what he was doing and was possessed of that double-distilled 

 confidence that the course he had chosen was right. 



It is therefore not a national draft horse propaganda that 

 is needed in this connection so much as a home campaign in 

 every county, in every community, on every farm. Such live 

 stock and agricultural papers of general circulation as are aware 

 of actual farm conditions and have provided themselves with 

 any editorial ability along that line have all done something 

 toward farm horse improvement in the direction of more weight 

 and draftiness. In this way many arguments, illustrations 

 and items of news have been put out which profitably could 

 be copied by local papers and quoted early and often by all who 

 want to see this kind of gospel spread. Every draft horse man 



