ADVERTISING THE APPLE ' 135 



at the same time are producing better stuff tlian we get up there, and 

 pay the freiglit botli v/ays. Pardon me just a moment, wliile I refresh 

 your recollection on that. There is an old economic theory that has 

 been expounded a good deal, that the most prosperous nation is that 

 nation that exports its goods to some other nation and gets money in 

 exchange for it. I want to tell you sometiiing, and that is, that out of 

 the ninety millions of people in the United States, there are nine million 

 of them that are going to bed every night without their supper. I have a 

 theory, and I believe it is economically sound, and it is this, that that 

 nation is the most prosperous which uses its productions to make fat its 

 own people. If that is true of the nation, it should be true of the state 

 and community, and a whole lot of this high cost of living that is com- 

 plained about; and a whole lot of the complained of high cost of trans- 

 portation, and a whole lot of this stuff, is simply due to a misapprehen- 

 sion of the real state of facts. 



If we unite our energies on the things we have in our midst, and 

 supply the market at hand, instead of being anxious to sell apples in 

 London rind Liverpool, and so forth, but show them that we can sell 

 the best apples in the world right here in Omaha and Lincoln and our 

 own state, then we would have arrived at the best part of this whole 

 industry. 



Of course there are a great many tliinss we have to contend with. 

 I understand that they can ship their apples from Rochester, New York, 

 tO' North Platte, Nebraska, in carload lots, for twenty-seven cents a hun- 

 dred, and that is less than you can ship from Richardson county to North 

 Platte. But that is one of the things we must look out for, and nobody 

 knows how this came about, even the men who make the rates. The 

 best thing to do is to get together. There is only one way in the 

 world in which men can get together, and that is to get together. They 

 can not get together by standing oil and criticising each other. They 

 can not get together by trying to slough off some proposition onto the 

 other fellow to his personal disadvantage. Producers of this community 

 will never get together until they get together on the basis of muttial 

 profit and fair dealing. I happened to be in Omaha the other day when 

 the state lumbermen's convention was in session. They did not have 

 any trouble to get together. You will go around to a lumber yard in 

 Lincoln to get a bill of lumber filled and then go to a dozen of them 

 and get their figures, and then check up, and you v/ill find those fellows 

 have no trouble in getting together, and we wiU have trouble in get- 

 ting together until we get together on a basis of mutual confidence for 

 mutual profit. 



WHY ADVERTISE THE APPLE? 



Why advertise the apple? Why not be content to pursue the even 

 tenor of our way undisturbed by the flood of advertising such as char- 

 acterizes less favored sections than ours? In the first place, the develop- 

 ment of Nebraska orchards has now reached the point where profitable 



