86 ^•KBEA^5KA STATE HORTICULTURAL SOCIETY. 



This may be true, but if you have something good keep it not to 

 yourself, but push it along and let others know of it even if you are the 

 only florist in the community. Don't sit and wait for the customer to 

 come, as if to say they have ro come to me whether I advertise or not. 



Advertising is a reminder. Give it all due attention, it is very inter- 

 esting when once gotten into. Its cost must be, like all other things, in 

 proportion to the size of your trade. 



The advertisement should be changed from time to time even if it 

 consists of the merest heading and short sentence as a reminder of the 

 various flowers in season, and the joy and pleasure that can be obtained 

 at very reasonable prices. 



Many a person would, in all probability, never think of buying a 

 flower had he not been reminded by a little advertisement in some paper, 

 program or some other way by some florist who may be struggling hard 

 to make an honest living by selling nature's most beautiful emblems — 

 messengers, conveying greetings of love, joy, congratulations or sympathy 

 from heart to heart. 



• When a man starts in the florist business, the newspapers, of course, 

 will make an announcement that "so and so" have started in the florist 

 trade, but this is not enough. In the first place, this man's ability, his 

 personality, character, even dress and appearance, is a walking adver- 

 tisement of what he is about to accomplish. 



He must make himself acquainted and be popular and his goods of 

 first quality and in demand. He must put up a neat, clean show win- 

 dow with up-to-date goods artistically arranged, which will attract the 

 attention as a reminder to the passer-by. 



He must be pleasant, courteous and generous, and by all means 

 prompt. All these things are great advertisements as well as the qual- 

 ity of his goods and the way they are put up. A neat advertisement 

 or label on his boxes, his name in some trademark, not gay and gaudy, 

 but something that appeals to refinement. His delivery boys should 

 be neat and tidy, his wagons or automobiles pleasing and up-to-date, 

 in order that wherever they pass they will be pleasing reminders of 

 flowers and the beautiful. He must keep his name before the public 

 through the newspapers or in many other ways in order that the public 

 may familiarize themselves with the same, and when in need of flowers 

 will remember where to go. 



Next comes the advertising man or a committee with a program 

 of some entertainment to be given in some church or theatre, or social 

 function in the community. They want an advertisement to help pay 

 for the printing of the program. They as a rule always come to the 

 florist. They may be your customers and it would seem to be wasting 

 money to give them an ad. However, you are wise if you cheerfully 

 give them an advertisement. This same committee as a rule are the 

 leading flower buyers in the community and you have advertised your- 

 ?flf to the committee and they will remember you. 



