11 



ADVERTISEMENTS. 



land, to obtain meats, groceries, vege- 

 tables, etc. 



But, strange to say, until the es- 

 tablishment of Arcadia there has been 

 no place of popular resort where one 

 could get the essential thing desired- 

 that is, the real interest of the resort. 

 To eat, to breathe, to sleep, to exer- 

 cise, all the usual concomitants of the 

 resort, are but to cater to the animal. 

 For the change of thought, for food for 

 the esthetic and mental faculties, there 

 has been no provision. Arcadia is 

 supplying the guidance needed by the 

 city resident in seeking the enjoyment 

 of the country. It takes all ages, and 

 all degrees of wealth or lack of it, 

 and says, "You are a thinking person ; 

 you are a human being; you are more 

 than the colt in the field to merely 

 run, feed and sleep. We will assist 

 you in developing your best faculties, 

 in getting at the real interests of this 

 resort to which you have come." 



Such an idea well put into practice 

 cannot fail to be efficacious in build- 

 ing up a place of resort from the men- 

 tal stress and strain of the city. 



The Sound Beach idea will suc- 

 ceed ; it will be copied in other places. 

 And the strangest thing about it all 

 is that no one has thought of it before. 

 To many a resident of New York com- 

 ing to Sound Beach a guide is needed 

 as much as in the wildest woods of 

 Maine or in the Adirondacks. One 

 can get lost mentally in a world of 

 wonders and never find one's self as 

 much as easily as to be lost physically 

 in a roadless forest. 



We Are What People Call Us. 



We are a restaurant. 



* 



persist in calling us, as will be set forth in a 

 series of articles of which this is No. I. 



^t* *|* 'i^ ^5^ ^£ *f* 



Yes, we are a restaurant. It must be 

 admitted that at the time of moving 

 into the biological building and getting 

 settled the tables and glassware, we 

 gently denied and further explained to 

 the man who came in and incpiired, 

 "Are you ready to serve dinner here 

 yet?" 



Come to reconsider, that is our spe- 

 ciality, only an occasional meal and not 

 a year around hotel of steady technical 

 work and routine, of piling up large 

 stores for regular guests. 



Not a hotel of Carnegie Institution 

 nor a great University for the benefit 

 of a regular select few who can afford 

 it or are regularly profited by it ; but a 

 "restaurant" for the common people 

 who have "homes" of their own but 

 come to us for change or convenience. 

 Just a restaurer, a restorer, to take 

 you tired with the stress and strain of 

 modern civilization for a brief respite 

 from the strenuous duties of the day. 

 Just now and then a meal of good 

 things, selected carefully and supplied 

 in pleasing adaptation to your tastes. 



Yes, we are merely a restaurant ; as 

 time will permit, in respite from other 

 things, we give you a feast from Na- 

 ture's bountiful realm. Oh, continue to 

 call us a restaurant ! May we never 

 become a great hotel ! 



Note : — Before proceeding further, let us 

 explain. There is an old saying, with much 

 truth in it, that a person may be or become 

 that in which he has implicit confidence and 

 earnest faith. We propose to go further and 

 say that Arcadia will accept and become every- 

 thing that the people persist in erroneously 

 calling it. It is so difficult to change public- 

 opinion that we take the easier course and 

 accept and assume all that we are called. While 

 the buildings of Arcadia (seven thus far) have 

 been in the process of erection, there have 

 been many curious remarks of misunderstand- 

 ing our simple yet imoortant purpose of lead- 

 ing people to a knowledge and love of nature. 

 We have been amused; we have been vexed; 

 now we are resigned and accept anything you 



We are and always have been a mag- 

 azine of real estate, not artificialities. 

 We will issue at least "a rambler's 

 lease" to you. Is your title good, 

 really, not only legally? 



It Has Come to This 



"Are you fond of country life?" 



"I never saw any." 



"What ?" 



"Fact." 



"But I thought you were going to 

 spend your vacation in the country." 



"So I did, but I found there only a 

 bad imitation of city life." Newspaper 

 clipping. 



The above, heading and all, has 

 been published in several newspapers. It 

 expresses, as stated, a fact. There are 

 thousands of people who think they have 

 been to "country" or "seashore," who 

 have not a bit of interest in either place. 

 Thev have merelv changed the location 



