Page 28 



BETTER FRUIT 



August 



Why 7.000* Growers 



CO-OPERATE THROUGH THE 



North Pacifit Fruit Distributors 



1. It 



2. It 



3. It 



4. It 



5. It 



15. It 



16. It 



17. It 



Seventeen Reasons 



places at the service of the grrower a body of trained and experienced experts, better equipped and better informed than 

 tlie buyers: it maintains a comprehensive and trustwortliy system of gathering crop estimates and daily marlcet reports, 

 at a cost of many thousand dollars, to adequately serve the g-rower: it thus puts the grower in an advantageous position 

 in his relationship to the trade. 



distributes the grower's fruit, by intelligent organization, to all of the markets, so as to neither over-supply nor under- 

 supply any particular markets, and provides an agency large enough to seek and find new markets, as well as develop 

 old ones. 



markets the grower's fruit in an extensive but conservative and economical manner and without ruinous competition. 



furnishes the grower with personal representatives in every important market center in America and Europe, and, in 

 fact, the world, whose first consideration is the grower's interests, — who examine the fruit in transit, repair damages, 

 and, where necessary, protect the grower against improper demands for allowances, etc. 



secures a uniform and dependable gi-ade and pack of the fruit throughout every district. — a thing of great value to the 

 trade and therefore to the grower seeking the trade, — and it is thereby enabled to back the brand of each district with 

 a guarantee that will bring a higher price for the fruit than for other fruit outside of such brand. 



properly and scientifically advertises the grower's fruit, and returns the full value of that advertising to the grower. 



gives the grower the power, backed by the exclusive service of skilled legal, traffic and claim departments, to secure 

 justice and fair dealing in all instances from buyers, railroads, etc. 



removes from the methods and practices of the fruit business the objectionable and obstructive features, the strength 

 and influence of 6,000 united growers being vastly more effective than that of 6,000 individual, disinterested units. 



gives the grower control of his own product from orchard to market, thus enabling him to secure the handling of his 

 fruit by the legitimate trade at an equitable cost. 



can, by reason of its all-district representation, supply any quantity of any variety of any fruit to meet the most 

 exacting and peremptory demands of the trade and thus avail the grower of the benefits to be derived from such special 

 service. 



determines the price at which the grower's fruit is to be sold, just as every other substantial producing business con- 

 siders cost, adds a reasonable profit, and thus determines the selling price. 



insures a fair price to the grower throughout the season because of its equitable pooling system (each district's fruit 

 being pooled by itself however) and because of certain definite marketing policies. 



eliminates, by reason of its magnitude, waste in marketing the grower's fruit, and so reduces the price to the consumer, 

 proportionately increasing the consumption of that fruit. 



helps to finance the grower at lower rates of interest through loans from the banks, rather than an advance from some 

 one buyer, thus liberating the fruit to all buyers and all markets, instead of one buyer and one market, as is the case 

 when the gi'ower accepts an advance from a buyer. 



builds a permanent selling machine for the grower, in contrast to a one-man selling organization, efficient only while 

 the man of strong capacity at its head lives and retains his position, — big enough to handle tonnage ten times as great 

 as in 1912, when every known marketing agency failed, and one that will always be on the job. 



inve.stigates and aids in matters of vital importance to the grower, such as national and state legislation, Panama Canal 

 shipping facilities, freight rates, provisions for refrigeration, storage, warehouses, supplies, etc. 



puts the grower in business for himself on a business basis. 



These are only seventeen reasons— there are more 



ARE YOU ONE OF THE 7,000 



North Pacific Fruit Distributors 



MAIN OFFICE: SPOKANE, WASHINGTON 



'Since the publication of this advertisenitnt last month the athliated membership has 

 increased from 6,000 to 7,000. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



