I9I4 



Fairs, Apple Shows and 

 Conventions 



The Spokane Interstate Fair will be 

 held in Spokane, September 12th to 

 14th, 191-1. This is one of the large 

 fairs of the Inland Empire. The pro- 

 gram this year is exceedingly at- 

 tractive, with a splendid list of pre- 

 miums in addition to the large cash 

 premiums. This is a fair that every 

 farmer and fruitgrower of the North- 

 west should be interested in. The pro- 

 gram this year is very attractive. 



* • * 



The Pacific Coast nurserymen held 

 their twelfth annual meeting at Van- 

 couver, B. C, June 10-18. The meet- 

 ing was extremely interesting and val- 

 uable to all engaged in the nursery 

 business. Many subjects in the nursery 

 business were discussed. Some of the 

 principal subjects were: "The Inspec- 

 tion r>aws. Bonding System for Nur- 

 serymen, How to Encourage a Greater 

 Use of Ornamentals, Maintaining the 

 Fertility of Nursery Land; the Pruning 

 Questions Concerning Both Nursery- 

 men and Fruitgrowers, Market Prob- 

 lems in Relation to the Nursery Busi- 

 ness, and the Panama Pacific Ex- 

 position in Relation to the Nursery 



interests." 



* « * 



The Fair Hesperades. — Wenatchee is 

 one of the most thrifty and enter- 

 prising cities in the Northwest. In a 

 few years it has grown from a village 

 to a beautiful little city. Wenatchee 

 apples have become known throughout 

 the world through their quality and 

 through the enterprise of the pro- 

 gressive fruitgrowers. This city is the 

 shipi)ing point for a very large terri- 

 tory lying along the Columbia River; 

 the fruit from up-iiver points is 

 brought down on boats and shipped out 

 by rail. The Fair Hesperades is held 

 for the purpose of exploiting the prod- 

 ucts of North-Central Washington. The 

 first show was held last year and met 

 with wonderfid success, with a very 

 large attendance. This year the show 

 will be greater than last year and far 

 more attractive in every way. The Fair 

 Hesperades is a show which is worth 

 any man's time and inoney to attend. 



Every year the City of Salem, Oregon, 

 holds an Annual Cherry Show. This 

 year the show was a greater success 

 than ever before, with a very large 

 attendance. The displays were mag- 

 nificent and very attractive. The 

 cherry growers deserve great credit for 

 their very attractive exhibits, including 

 all the princijial varieties that are 

 grown in Oregon. .Among the jirincipal 

 varieties of commercial imi)orlance to 

 the Noifhwest are the Royal Anns, 

 Rings, Lamberts and Black Republicans, 

 which ma<le uj) the greater part of the 

 exhibit. It is justly befitting that 

 Salem should hold this show, as the 

 Bing and Lambert, which are the two 

 best eating cherries in the world, llie 

 largest and the besi for commercial 

 purposes, originated in the Willamette 



BETTER FRUIT 



Valley, the Lambert being named after 

 one of our pioneer fruitgrowers and the 

 Bing being named after a Chinaman 

 named Bing, who had served his 

 master for many years. These are the 

 two largest cherries growm anywhere 

 in the world and the two best shippers. 

 The Willamette Valley is the natural 

 home of the cherry, as the trees thrive 

 and bear heavily. Cherries are a good 

 paying crop. The Royal Ann always 

 brings good money because it sells 

 readily to the cannery at a good profit. 

 Even when the fresh-fruit market is 

 glutted the cannery will take all they 

 can get of Royal Anns. 



* * • 



The Associated Advertising Club of 

 America held one of the most interest- 

 ing conventions ever held at Toronto, 

 Ontario, June 21st to 25th. The meet- 

 ing was largely attended and many 

 very able and interesting addresses 

 were delivered. The object and aim of 

 the club is to show the advertiser how 

 and when to advertise, to make adver- 

 tising clean and to produce better re- 

 sults. Advertising is becoming a scien- 

 tific business, so to .speak. It is very 

 evident from the list of addresses that 

 the object of the association is to im- 

 prove advertising in every way pos- 

 sible; to educate the advertiser how to 

 prepare copy to bring the greatest re- 

 sults; to create more confidence in 

 advertising by eliminating all objection- 

 able advertising; to protect the pur- 

 chaser by eliminating fake advertisers; 

 to protect the advertiser by urging 

 definite circulation statements from all 

 publications, so the advertiser will 

 know just what he is paying for — all of 

 which will result in raising the stand- 

 ard of publications. 



The International Apple Shippers' 

 Association will hold its Twentieth 

 Annual Convention at Boston, Massa- 

 chusetts, August 5th to 7th inclusive, 

 at the Copley-Phiza Hotel. The meet- 

 ings of this association are extremely 

 interesting, as the editor of "Better 

 Fruit" knows, having had the pleasure 

 of visiting one in 1910 at Niagara Falls, 

 at which meeting he made an address. 

 There are over .'iOO members in this 

 association. They get together for the 

 purpose of discussing the apple situa- 

 tion for the coming year and exchang- 

 ing views and giving each other the 

 benefit of their own experiences in in- 

 creasing the trade. Mr. R. G. Phillips 

 is secretary of the association, with an 

 office at (il2 Mercantile Building, 

 Rochester, New York. He secures esti- 

 mates from every section of the country 

 so the apple dealers will know what 

 the size of the cro|) is going to be for 

 the coming year. Fruitgrowers who 

 are able to get away to attend this 

 meeting should certainly do so, because 

 they will find it very instructive and 

 interesting. From the dealers they will 

 learn much about the tri.ils and tribula- 

 tions of marketing the api)le crop. If 

 every grower could meet ;i large num- 

 ber of the dealers and discuss the mar- 

 keting business with them it would 

 (■ertainl\ result in the growers being 



Page 2y 



Invigorate Your 

 Orchards 



Better size, color and flavor assured. 

 Acts quickly upon growing^ fruit. Posi- 

 tively removes all cherry gumosis. 

 Will apply for 5 cents for four-year-olds, 

 others 10 cents. 



Write me quick. 



W. D. MOREHOUSE 



The Dalles, Oregon 



H. HARRIS & CO. 



Fruit Auctioneers 



227 State Street 

 Boston, Massachusetts 



Established 1847 



Frank Moseley 



Frank L. Ripley 



Cutler B. Downer 



better able to understand what the con- 

 suming public wants in the way of 

 apples, when they want them and how 

 they should be put up. 



History of the North Pacific Fruit 

 Distributors 



Incorporated at Spokane, Wash., De- 

 cember 17, I'll 2. 



Organized temporarilv at North Yaki- 

 ma, Wa.sh., March 21, 1913, and or- 

 ganized finally at Hood River, Ore., 

 May 13, 1913. 



Opened permanent offices at Spokane, 

 Wa.sh.. June 10, 1913. 



Afllliated with by eight sub-central 

 (fruit) organizations, with a total of 

 98 locals, one more sub-central being 

 in prospect and another contemplated. 



Shipped first carload July 8, 1913. 

 Made total shipment of 5,983 cars 

 during season. 



Sold eighty-three per cent of fruit on 

 f.o.b basis. 



Received total price of $3,069,935.51. 



Operated at a total selling cost, in- 

 cluding cost of maintaining central 

 office, of brokerage and exchange, ex- 

 pense of legal, claim and traffic de- 

 partment, expense of extension and 

 organization, of only a fraction over 

 five per cent of the net returns to the 

 central and approximately only four 

 per cent of the gross returns to the 

 central. 



Realized average price per box for 

 a|)|)lcs, all varieties, all districts, all 

 grades and all sizes of $I.2(i f.o.b. ship- 

 ping jjoint. 



Returned final settlement money to 

 sub-centrals on 2,0(10 cars in average 

 time of 20 days. 



Distributed fruit to 2 1.S cities in 38 

 stales in IIk' t'nited States, 33 cities in 

 six Canadian provinces and 10 cities in 

 ten luiroix'an countries and to South 

 .\merica. South Africa, Australia and 

 the Philijipines. 



