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BETTER FRUIT 



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^ -^ CARD 



THE WORLD 



OUR ORCHARD 



The Fruit Merchant is unquestionably the 

 aristocrat of the commercial world, for it 

 is he who deals in and distributes not only 

 the most beautiful but, also, one of the most 

 useful products of nature. 



Apples in Boxes 



The biggest element of value in the Northwestern box apple to everybody concerned is STABILITY. 



Growers have not only made it standard by methods of culture and packing far beyond anything pre- 

 viously known in connection with the fruit, but have provided a complete range of standard varieties that 

 makes the product staple in the market all year round, and over a large part of the world. 



It is this element of STABILITY more than anything else that gives the Northwestern box apple the 

 preference with purchasers of fine table fruit. It is bought for its trustworthy standards as much as for its 

 quality, and proof of this is found in the fact that any lowering of standards would quickly destroy the trade. 



STABILITY is the biggest element of value in the Northwestern box apple TRADE. 



For with a standard product the true merchant can step in and perform his service. Mercantile service is 

 as indispensable to producer and consumer as the service of transportation. For the true merchant cultivates 

 the demand. He finds it, stimulates it, conserves it, increases it. He deals with the purchasing public at close 

 range and makes good any falling off in the standards, accidental or otherwise. He combines the best in one 

 product with the best in allied products, making himself a permanent trade center to which the purchasing 

 public will find it most convenient to turn year after year, not only for supply, but for responsibility. And he 

 holds the producer up to the present standards and constantly sets new ones before him. 



In connection with the Northwestern box apple, 



STEINHARDT & KELLY 



have performed the function of true merchants. 



To the purchasing public they bring the best fruit the world affords. 



And to the grower who realizes the immense importance of STABILITY and who has seen the demoralizing 

 effects of speculative marketing, they offer an outlet that is available year after year, of ever-growing capacity, 

 and which more than anything else, possibly, has established for the best packs of Northwestern box apples 

 those rational, non-speculative f.o.b. prices which are absolutely necessary for the future growth of the trade. 



There will always be fashions in marketing, and it it will always be in human nature to demand that new 

 experiments be fried. 



STEINHARDT & KELLY 



believe, however, that the growers in the Northwest who see furthest, understand the mercantile trend of the 

 trade as clearly as themselves, and that therefore they can continue to depend upon the co-operation of the 

 grower who conducts his plant as a staple business for the fine fruit that is necessary in extending their trade 

 as a staple business. 



Steinhardt & Kelly 



NEW YORK 



OUR MARKET 



THE WORLD 



W Jlt.N WRITING ADVEKTISEKS MKNTION BlTTl-R FKIIT 



