Page 14 



BETTER FRUIT 



Apple Ijabels 



You get the most for your 

 money by being" in touch 

 with and dealing with head- 

 quarters. If you are not 

 ah'eady using labels better 

 get in line. Let us tell you 

 why you'd better. 



^SchniiJl^ 



Seattle 



Portland 



Fresno 



Los Angeles 

 Salt Lake 



Main Office and Works: San Francisco 

 2ud and Bryant Streets 



53rd Annual Oregon StateFair 



Salem, September 28-October 3, 1914 

 $20,000 Offered in Premiums 



A generons portion for Agricnltnral and Horticnltural Prodncts. 



The new f)60,000 pavillion will be occupied for tlie first time. 

 Ooiiie and bring your products. Send for Premium List 

 and Entry Blanks. For particulars address 



FRANK MEREDITH, Secretary, Salem, Oregon 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



August 



truthfully as to the conditions he must 

 face and advised as well as possible 

 of his chances of success. To avoid 

 paternalism, he is encouraged to use 

 his own judgment and take full advan- 

 tage of all avenues of information, such 

 as the college of agriculture and the 

 farm advisers. He is further urged 

 not to buy "unsight and unseen," but 

 make a personal investigation of the 

 country before purchasing. Should he 

 decide to make the venture, he is 

 offered the services of the agricultural 

 demonstrator in gaining the knowledge 

 of that country best adapted to the 

 kind of farming he wishes to pursue. 



I find that there is a tendency on the 

 part of the settler to over-buy, to load 

 up with too much land and too much 

 responsibility. The result of this is to 

 discourage this new man, both phys- 

 ically and financially, and we take 

 great pains to advise these new citizens 

 of California as to what they may ex- 

 pect and what can be done with a given 

 area of ground. Once he has selected 

 his land, it is the business of the 

 demonstrator to call as often as seems 

 advisable and consult with this "new 

 beginner," if I may call him such, as 

 to the layout of his farm, what crops, 

 how, when and where to plant, proper 

 farming implements, and help him to 

 apply the principles of agriculture to 

 California conditions. We hope the 

 time will come when this man can ob- 

 tain additional help, especially by way 

 of agricultural credits. This latter is 

 a most important feature, and it is en- 

 couraging to note the progress being 

 made in this direction. 



I have now given a very general view 

 of what may be considered the most 

 important feature of the work which 

 we are trying to do. In addition to 

 this, service work along the lines of 

 the farm advisory idea is performed 

 with a view to helping established 

 farmers better their output, fight pests 

 and increase their efficiency. A rami- 

 fication of the work includes having 

 accurate knowledge of all land for sale 

 in the territory of the railroad, that in- 

 quiries may in turn be accurately an- 

 swered. The proof of this work is in 

 the result obtained. Thus far, after 

 one yeai- of effort in California, we are 

 greatly encouraged. We are further 

 encouraged to take a hopeful view in 

 considering the successful work done 

 by six of our agricultural men in Texas, 

 Southwestern Kansas and New Mexico, 

 where these men have labored for five 

 or six years, the result showing in- 

 creased efficiency on the part of the 

 farmer and the railroad. Here in Cali- 

 fornia farmers and prospective settlers 

 have taken advantage of the service. 

 Californians have supported it and we 

 have some pride in pointing to a con- 

 siderable evidence of concrete results. 

 II is slow work, but this is expected, 

 and in the end I think we will all find 

 that the upbuilding of California in an 

 agricultural sense is going to be most 

 rapid by not going too fast and in 

 building on the prosperity of the in- 

 dividual. 



