I9I4 



BETTER FRUIT 



Paoc 27 



COYNE BROTHERS 



CHICAGO 



Distributors High Grade Box Apples 



We have the cream of the finest orchards in the Wenatchee Valley under contract 

 consisting mainly of Winesaps and Jonathans. 



■We are short on High Grade SpitzenbergS. if you have not disposed of this variety, o-et in 

 touch at once, learn our method — absolutely safe for the grower. Write or wire us or address 



G. B. LANHAM, Pacific Coast Representative, Wenatchee, Wash. 



Dried Fruits — "By -Products in the Northwest' 



By W. J. Patterson, 



IT hns been said by one of the wise 

 men of somewhere that the princi- 

 pal difference between a rut and a 

 grave is that the I'ornier is longer than 

 the latter and more ditlicult to get out 

 of. Five years ago one of the large 

 manufacturing incUistrics in Illinois 

 was being run at a profit of less than 

 three per cent on the invested capital. 

 The output had a ready sale, there 

 were few unexpected losses and the 

 management was careful and econom- 

 ical, but despite all of this the profits 

 hardly warranted the continuance of 

 the business. One day a suggestion 

 was made toward the utilization of by- 

 I)roducts, which resulted in such profit- 

 able use of material and time, formerly 

 wasted, that last year the company paid 

 a dividend of 13 per cent ami the 

 output from their by-products depart- 

 ments far exceeds that of their original 

 business. 



THE LIFE CAREER 



"Schooling in youth should invariably be 

 directed to prepare a person in the best way 

 for the beet ptrrmanent occupation for which 

 he is capable."— President C. W. Eliot. 



This is the Mission of the 



OREGOiUmULTUBlllCOLlEGf 



Forty-sixtb School Year Opens 



SEPTEHBER i8th, 1914 



Write for Illustrated loo-page Book- 

 let, "The Life Career," and for Cata- 

 log containing full Information. 



Degree Co«ri« — AGRICULTURE : 

 Agronomy, Animal Husbandry, Dairy Hus- 

 bandry, Poultry Husbandry, Horticulture. 

 Agriculture for Teachers. FORESTRY, 



Logging Engineering, home eco- 

 nomics: Domestic Science, Domestic Art, 

 ENGINEERING: Electrical, Irrigation, 

 Higtiway, Mechanical, Chemical, Mining. 

 Ceramics. COMMERCE. PHARMACY. 



Industrial arts. 



Vocational Co«ri«-Agrlculture, Dairy- 

 ing, Home Makers' Course, Industrial 

 Arts, Forestry, Business Short Course. 



School of yi/uiiV— Piano, String, Band, 

 Voice Culture. 



Farmerf Business Course by Mail Free 

 Address THE REGISTRAR, 

 [tw-7-15 to 9-9) CorTalUi. Ort£OB 



Portland, Oregon 



This firm got out of its "rut." Com- 

 ing nearer home, it is stated on rtliable 

 authority that in three of the principal 

 fruit districts of our Pacific Northwest 

 last year there was a total loss of over 

 20,000 tons of good, sounti, healthy 

 apples, besides the large amount vir- 

 tually donated to cider mills by grow- 

 ers. This fruit, while not up to the 

 high standard required for fancy-box 

 purposes, was perfectly suited for dry 

 curing by any luodern low temperature 

 evaporating process and would have 

 resulted in over 12,000,000 pounds of 

 dried fruit readily worth approxi- 

 luately $1,200,000. 



To those growers whose efforts are 

 toward the permanent and profitable 

 establishment of the fruit indnstry in 

 the Pacific Northwest, this loss luust 

 appear little less than criminal. Its 

 I'calization must bring to them a deter- 

 mination to find a remedy. The day of 

 broadcast selling of "orchard tracts" is 

 passing, if not altogether gone, and the 

 intelligent owner is earnestly looking 

 for actual profits from his holdings. It 

 has been demonstrated to the satisfac- 

 tion of most intelligent growers that 

 the raising of fancy fruits without a 

 market for seconds and other grades 

 is figuring far too closely to make the 

 industry an enticing or profitable one. 



What is the remedy? By-products, 

 tile salvation of many an .\meriean in- 

 dustry. I5y "by-])roducts" is meant that 

 ])(>rtion of the grower's output which 

 heretofore has gone to waste and 

 which in future luust be made to yield 

 a revenue. There is a constantly in- 

 creasing deiuand for dried fruits, |)ar- 

 ficiilarly apples, and for this product 

 the Pacific Northwest has no com- 

 petitor in the field. The apple grown 

 in the warmer and more southerly 

 states is insipid, compared to ours, and 

 by a modern, low teiupcratiue evai)o- 

 ration jjrocess, or the withdrawal from 

 the fruit of siiui)ly the tasteless, cidor- 

 less moisture, leaving intact all of its 

 lone, fiavor and original color, we 

 woidd have no worthy competitor in 

 either honu' or foreign markets. It 

 might be well, wliile speaking of for- 

 eign markets, to look luore closeh at 

 conditions as thev exist abroad, or, in 



other words, "In time of war prepare 

 for peace." By anticipating the prob- 

 ability of the destruction of luany 

 thousands of orchards and vineyards 

 throughout Europe, which it will re- 

 quire years of time to restore, this un- 

 questionably will increase the already 

 enormous demand abroad for dried 

 fruits and give us an opportunity to 

 establish a pernument luarket. Action 

 along this line cannot be taken too 

 soon. It seems rather remarkable that 

 with so many advances along other 

 lines, the matter of the dry curing of 

 fruits has virtually stood still for the 

 past twenty years, and that it has only 



Suburbs of Oakland, California 



The only Woman's College on the 

 Pacilic Coast. Chartered 1885. Near two 

 great universities. Ideal climate ibrougb- 

 oul the year. Entrance and graduation 

 requirements equivalent to those of Stan- 

 ford University and University of Cali- 

 fornia. Laboratories for sc ie ncc with 

 modern equiprn'-nt. Excel lent opportunities 

 for liume economics, library study, music 

 and art. Modern gymnasium. Special 

 care for health of students; out-door life. 

 Christian inHuences; undenominational. 



1 _, ^^^'^^klatr:^ for catalogue address Registrar. Mills 

 IheCampanue Collei^e p. O.. CaUfornia. 



^skip^ 





WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



Under auspices Episcopal Diocese of Oregon. 

 Fall term starts September 2:i, 1914. Grammar 

 school and college preparatory courses. Com- 

 petent instruction in all branches. Send for 

 booklet "Where Boys are Trained to Think." 

 Address Bishop Scott School, Yamhill. Oregon 



St. Helens Hall 



PORTLAND. OREGON 



Resident and Day School for Girls 



In charge of Sisters of St. John Baptist ( Kpiscopal) 

 Collegiate. Acaiicmic and Elementary Departments. 

 Music. Art, Elocution, Domestic Art. Domestic 

 Science, Ciyninasium. For catalog atUlress — 



THE SISTER SUPERIOR, St. Helens Hall 



HILL MILITARY ACADEMY 



A Select Non Sectarian Boarding and Day 

 School for Boys. Military Discipline; Small 

 Classes; Men Teachers. Careful supervision 

 secures results that are not attained else- 

 where. Send for catalog. 



PORTLAND, OREGON 



WHEN WRITING ADVERTISERS MENTION BETTER FRfIT 



