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BETTER FRUIT 



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A marketing organization, like an individual, should have "a reason for the faith within" it. 

 The 8,310 growers affiliated with the North Pacific Fruit Distributors do have reasons for the 

 faitli witliiu them. The basic or fundamental (and, as we believe, sound "horse sense") business 

 princijjles that they are earnestly and intelligently working towards in the marketing of their 

 fruit are : 



FIRST — That the growers, through their own duly elected representatives, shall make the 

 price on their own products. 



SECOND — That the growers shall sell their own fruit through their own salaried represen- 

 tatives in the Eastern markets. 



THIRD — That the growers shall finance themselves through their own Northwestern banks 

 rather tlian by mortgaging their fruit to an Eastern l)uyer and thereby to that buyer's one market. 



FOURTH — That the growers shall provide their own Northwestern storage in order to avoid 

 mortgaging their fruit to an Eastern storage concern and thereby to that storage concern's tribu- 

 tary market. 



FIFTH — That the growers shall receive from their own representatives complete information 

 on markets, prices, crops, etc., as well as a complete account sales, etc., of their own business 

 affairs through regular daily bulletins and reports. 



SIXTH — That the growers shall increase their trade connections through having an all-dis- 

 tricts organization through which tliey can sell to any buyer, any quantity of fruit, of any variety, 

 of any grade, from any district, with a guarantee of quality and uniformity. 



SEVENTH — That they shall manage their own affairs through their own fruit-grower-repre- 

 sentatives chosen by the growers and accountable only to the growers. 



Does tlie sliipping organization that rejiresents the grower not affiliated with the North Pacific 

 Fruit Distributors do these things for its growers? 



Are not these basic, "horse sense," business principles'? Should not the fruit grower handle 

 ids own business just as every other trade or profession handles its own business? 



North Pacific Fruit Distributors 



A Co-operative Central Selling Agency for 

 115 Local Fruit Growers' Associations 



Spokane, Washington 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



