Page 22 



BETTER FRUIT 



October 



Marketing Machinery of the North Pacific 



L. J. BLOT 



District Manager 

 Minneapolis 



M \V. MLVMP^ORD 



liHsLrict Manager 



Butte 



H. J. SCHIFFKRLE 

 Idslrict Manager, Omaha 

 Later, City Sales, Obicago 



WILMER SIEG 

 District Manager Oregon Dirision 



B. A. PERHAM 



.Sales Manager 



Spokane 



Fundamental Principles, Etc. 



Continued from page 16 



sary for operation in true proportion 

 that the number of bearing acres of 

 citrus orchard owned or controlled by 

 each member respectively bears to the 

 whole number of bearing acres for 

 which citrus fruits are delivered or en- 

 gaged to be delivered to the association 

 any time during the year such mem- 



Horticulturist and 

 Farm Manager 



Orchard or general farm manager seeks 

 re-engagement this fall. Have had several 

 years of practical experience in the manage- 

 ment of a large commercial orchard. Am 

 also thoroughly familiar with grain and live- 

 stock growing. Gratuatc of Western agricul- 

 tural college. Address "B," care Better Fruit. 



Mr. Fruit Grower 



There are sprayers and sprayers, 

 but ours is a sure 



"Friend" 



It matters not whether it's a large power sprayer 

 or small— large hand sprayer or small— fittings 

 and accessories for your present sprayer — or a 

 new motor-pump; tell your needs to the Califor- 

 nia Spray Chemical Company of Watsonville and 

 they'll tell you the cost and serve you right. 



ii 



Friend" Mfg. Co. 



Gasport, N. Y. 



qans mj.w uoAg „'p9nssi a.ie sdiqs-iaq 

 a provision in the by-laws, the "one 

 man, one vote" principle is generally 

 used in voting on the business opera- 

 tions of the organization. 



There is a strong sentiment against 

 the "one man, one vote" principle of 

 voting when first presented to the 

 average grower. The large grower 

 fears control by smaller interests; the 

 small land holders, domination by 

 their larger neighbors. The history of 

 the co-operative movement, both in 

 Europe and in the United States, 

 shows clearly that this adverse senti- 

 ment is a prejudice rather than an 

 actual weakness in practical operation. 

 Equality of membership strengthens 

 the desire to co-operate, and men work 

 together in business harmony just as 

 they now do in the equal control of 

 churches, schools and in government;d 

 responsibilities. 



A co-operative organization to be 

 successful must be held together by a 

 membership agreement or contract 

 binding the members together for busi- 

 ness purposes. In no other way can an 

 association attain that degree of sta- 

 bility that is necessary in a business 

 undertaking. The association must 

 know definitely what it is expected to 

 do, the volume of business to be han- 

 dled, the expenses to be incurred and 

 the preparation necessary to be made 

 to transact its affairs in an orderly, 

 economical manner. 



Voluntary membership is usually 

 suicidal in a co-operative association. 

 In the last analysis the association can 

 only succeed when the average mem- 

 ber believes that the co-operative priTi- 

 ciple is sound; and that conviction 

 nnisf be strong enough to hold the 

 members together when their oppo- 

 nents attack them insidiously and per- 

 sistently. This faith must be founded 

 on the sound business results of the 

 organization, as well as on its larger 

 influence on the development of the in- 

 ilustry as a whole. Unless the benefits 

 of the organization are large enough 



to keep the organization intact, the 

 members cannot be held together in- 

 definitely by any form of contract; but 

 the human nature of the average farmer 

 has not evolved to that ideal point 

 when a temporary advantage offered 

 him by an opponent may not blind him 

 to the permanent advantages of the 

 association to which he jjelongs. A 

 membership agreement is a steadying 

 influence on a grower who might be 

 led astray by misrepresentation or by 

 temporary dissatisfaction. Then, too. 



J. & H. Goodwill, Ltd. 

 APPLE IMPORTERS 



Coniiuereial Sale Room, Deansgate, 



Manchester, England. 



Floral Street, Covent (ifarden Market, 



London, England. 



Frnlt Exchange, Victoria Street, 



Liverpool, England. 



Hnniber Dock Street, 



Hull, England. 



ADERICAN ADitBESSES: 



97 Warren Street, New York, N. Y. 

 Yonngs Hotel, Boston, Mas9. 



ConNigDnientN and CorreRpondence Solicited 



The Paris Fair 



Hood River's Largest and Best Store 

 RKTAILERS OF 



EVERYTHING TO WEAR 



AGENTS FOR 



HAMILTON & BROWN AND 



THE BROWN SHOES 



HART, SCHAFFNER & MARX 



CLOTHES 



MANHATTAN SHIRTS 



JOHN B. STETSON HATS 



NEMO CORSETS 



Strictly Cash— One Price to All 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



